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October 2009
Spearhead:  Dog Puppet
Spearhead Print Ad -  Dog Puppet

Description

Spearhead Training co-sponsored a drive against cruelty to animals with K9 and Feline Friends of Dubai. Wherein any organization that contributed towards the cause would receive vouchers for discounted training sessions with Spearhead.

Advertising Agency: Name, City, Country: PerceptGulf FZ, Dubai, UAE

Print advertisement created by Percept, United Arab Emirates for Spearhead, within the category: Education.

Caption

Pets. Not puppets. Stop cruelty to animals.

Creative Director: Prashant Sankhe
Art Director: Makrand Meshram
Copywriter: Wayne Fernandes
Illustrator: Ratheesh Radhakrishnan
Additional credits: Saurabh Ail
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Highest Rated

gmint7's picture

line i think should be

PETS ARE NOT PUPPETS

...

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Phil Lestino's picture

This makes little sense to me...and is quite ugly to look at.
I think some explanatory copy on the ad would help...but not much.

Phil Lestino
Activity Score 1684
jbuckingham's picture

Doesn't make much sense to me I'm afraid. Maybe it's a translation thing?

jbuckingham
Activity Score 913
smartar's picture

and bad photoshop too

smartar
Activity Score 54
Art Director at diluvia
xcreativity's picture

like it. i think it's simple and it''ll create awareness

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

pantspantsrevolution's picture

I am both confused by the concept and terrified by the photoshop.

pantspantsrevolution
Activity Score 24
Brain-Art's picture

Bad photoshop. Idea it´s not strong at all

Brain-Art
Activity Score 1101
Graphic Designer
Spoonfeederxxx's picture

I want to puke...

Spoonfeederxxx
Activity Score 641
Copywriter
Blue Koala's picture

Done.

Blue Koala
Activity Score 199
Ogilvy & Mather, BKK |

----------------
Just an opinion.

WillyLatasa's picture

Not a good copy, and it explains too much..

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

sagi7ario's picture

This is silly and boring, not to mention the bad photoshop. Looks like student work to me.

sagi7ario
Activity Score 42
Art Director
silvi's picture

Bad copy, bad idea, bad everything.
Sorry doggy.

silvi
Activity Score 4172
Copywriter
gmint7's picture

line i think should be

PETS ARE NOT PUPPETS

...

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Patata Casada's picture

I love the idea, but the Photoshop is horrible...

Patata Casada
Activity Score 118
Cursando 2º de la Licenciatura de Publicidad y RR.PP.
silvi's picture

And i love your nick. jja

silvi
Activity Score 4172
Copywriter
Dev Kumar's picture

The visual is wrong unless something deeper is being conveyed which is doubtful. If you want to show a beheaded dog, then go the distance. Cruelty to animals can be shown in better and subtler ways. However, the Pet-Puppet idea is a very good one although I agree with a lot of comments here about the need to leave it at just that without the cliche about cruelty to animals. Unfortunately your art people too couldn't do justice to a good idea.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
bobby666's picture

nothing great. sorry dudes. execution would have been much better. personally i feel so.

bobby666
Activity Score 1462
RMG Connect, India
Notorious's picture

This ad makes absolutely no sense. I think the company which made this ad owes us and animals some apology.

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

The Brainchild Group's picture

Sadly, it does not impact me. Makes little sense.

The Brainchild Group
Activity Score 23
The Brainchild Group |

Aaron Schoenberger
Advertising executive from Los Angeles, California
The Brainchild Group - Los Angeles

Dzsoi's picture

Sooo... don't pick up dogs and beat other dogs picked up by other pet owners. We all love bloody Punch and Judy shows.

Dzsoi
Activity Score 8611
Copywriter
Sven Gali's picture

Simple. effective...much better than the bloody gory PETA ads.

Sven Gali
Activity Score 845
Photographer
nimshady's picture

Disagree. PETA ads are much more effective.

nimshady
Activity Score 57
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