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Safe

Campaign
Agency Network: 
Published/Aired: 
May 2009
Sparlack:  Safe
Sparlack Print Ad -  Safe

Also From This Campaign 2

Description

Print advertisement created by Longplay, Brazil for Sparlack, within the category: House, Garden.

Caption

Sparlack Varnish. Much more resistance to your wood.

Advertising Agency: Longplay São Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Alexandre Lage
Copywriter: Marcel Petroff
Illustrator: André Viegas
Photographer: Alê Torres
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winokur's picture

Beautiful execution.

winokur
Activity Score 47
Photographer at Winokur Photography www.winokurphotography.com |

Michael Winokur www.winokurphotography.com

Guest's picture

i like this one. the hammer execution is forced.

Guest
LeeHarvey's picture

Agreed. Strange background tho...

LeeHarvey
Activity Score 3045
Creative Director
CopywriterInTraining's picture

Copy could double as a condom ad

CopywriterInTraining
Activity Score 162
Copywriter at It's a little place called Powers Agency
mark3r's picture

I thought the same thing!! =D

mark3r
Activity Score 1949
Art Director at Scout
SoCH_TO's picture

nice work

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

Qwerty's picture

Why fake the wood safe? Build an actual safe out of wood. It looks nice, though.

Qwerty
Activity Score 96
Creative Director
Guest's picture

lost in translation..."much more resistance"??

Guest
Guest's picture

i don't like the execution. it looks too photoshopped.

Guest
shahidali's picture

excellent art direction
but sorry to say guyz, the message donsn't come to me naturally. the copy doesn't substantiate a point as strongly as the product is supposed to be claiming. the cohesion between the visual and the claim is missing.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

nomanjin's picture

Like the execution, good

nomanjin
Activity Score 25
Creative Director at Palmolive Soap new variant launch
just write's picture

I like the idea and execution... this is good thinking..

just write
Activity Score 651
Copywriter at Banyantree communications
palls's picture

why does the background of the city is painted

palls
Activity Score 164
Copywriter at copy writer |

"selling is advertisment"

Guest's picture

Oh god this is sooo old. Erik Vervroegen did it way back in the 90´s.

Guest
Tchabana's picture

Maravilha!! Viva brazil!!

Tchabana
Activity Score 103
Graphic Designer at Pixel Comunicação e Imagem |

ctchabana@gmail.com
ctchabana@live.com

Jon-Paul Mountford's picture

This one works better as an, instant get it.
sell the product better as well

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

theanc's picture

Liked the idea. Not the execution.

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

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