Description
Print advertisement created by Longplay, Brazil for Sparlack, within the category: House, Garden.
Sparlack Varnish. Much more resistance to your wood.
Creative Director: Fernando Luna
Art Director: Alexandre Lage
Copywriter: Marcel Petroff
Illustrator: André Viegas
Photographer: Alê Torres
Beautiful execution.
Michael Winokur www.winokurphotography.com
i like this one. the hammer execution is forced.
Copy could double as a condom ad
Why fake the wood safe? Build an actual safe out of wood. It looks nice, though.
lost in translation..."much more resistance"??
i don't like the execution. it looks too photoshopped.
excellent art direction
but sorry to say guyz, the message donsn't come to me naturally. the copy doesn't substantiate a point as strongly as the product is supposed to be claiming. the cohesion between the visual and the claim is missing.
shahid
Like the execution, good
I like the idea and execution... this is good thinking..
why does the background of the city is painted
"selling is advertisment"
Oh god this is sooo old. Erik Vervroegen did it way back in the 90´s.
Maravilha!! Viva brazil!!
This one works better as an, instant get it.
sell the product better as well
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