Getting Old - Beauty

Campaign
Agency Network: 
Published/Aired: 
January 2018
Sparkasse: Getting Old - Beauty
Sparkasse Print Ad - Getting Old - Beauty

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Description

Young people don’t care about their pension plans. And when they do it, it’s often too late. Sparkasse, Germany’s Public Bank, wants to make the thirty-somethings become aware of that – by showing them that there are a lot of opportunities in everyday life to realize that you are not as young as you might think. And that it’s high time to go to Sparkasse an make a pension plan.

Print advertisement created by Jung von Matt, Germany for Sparkasse, within the category: Finance.

Advertising Agency: Jung von Matt/SPREE, Berlin, Germany
Executive Creative Director: Till Eckel
Creative Directors: Johannes Hicks, Florian Schwalme
Art Director / Illustrator: Benjamin Mohr
Copywriters: Stefan Sohlau, Julia Lackermayer, Aline Mathieu
Senior Project Manager: Carolin Spahn
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