Resurrect, 3

Agency Network: 
May 2008
Spa:  Resurrect, 3


Print advertisement created by Grey, Bangladesh for Spa, within the category: Non-Alcoholic Drinks.

Advertising Agency: Grey Advertising, Dhaka, Bangladesh
Chief Creative Officer: Gousul Alam Shaon
Art Director: Soumya Bardhan
Photographer: Jupiter Images
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Brema's picture


Activity Score 192
Art Director at Art Director, DRAFT FCB Tanzania, a part of LOWE SCANGROUP |

Strike two stones with one bird

dasgoodads's picture

I'm guessing Red Bull isn't too happy about this.

Activity Score 101 |

NatalieM's picture

Yes, Red Bull has claimed the use of wings. Very good point.

Activity Score 1685
Topolewski |


ivan's picture

True, but they don't have a copyright on it.

Activity Score 12
Creative Director at Ads of the World
capywriter's picture

If SPA would be a deodorant, I would say 'DONE'... I don't mind the use of wings however...

Activity Score 5512
Copywriter at Freelance
thirty6chambers's picture

it's like Gene Kelly in special ed. dance class.

Activity Score 1464
Art Director
Alistair C.'s picture

why wings and umbrella? one of them has to go.

Alistair C.
Activity Score 692
bhangbhang's picture

So Redbull is not the only drink that gives you wings!!!

Activity Score 44
Creative Director
SandMan69's picture

Nope. Crack also has similar, if very brief, effects.


Activity Score 3890
Art Director |

Doin' it for the points

michelangelo_of_ad's picture

i am not being racist or anything...but if it is an ad for bangladesh why is there a white a country where pop is like 99.9% brown

"I have no friends, and don't want any." - Michelangelo

Activity Score 408

"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec

Guest's picture

i am from Bangladesh. The first question to my mind was the same question like you that why did they use a white guy in dis picture.
i guess it may be was built for any western country. becuase i havent dis ad in bangladesh. whatever, though have some question ...why the wings drinking a pure drinking water....nd there is no way to decipher any whole reason for beiing that much happy !...

rolling.stone's picture

very elementary mistake to choose white guy, as well as lack execution also

Activity Score 2741
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

Guest's picture

khob bhalo

Guest's picture

i agree with michelangelo.....i am from bangladesh. thee question is same that why did they use a white guy over here. the ad is not acculturated. i guess they made the ad for any eastern country. otherwise they made a mistake here.moreover, another question is why the umbrella ....nd why da WINGS ??????... there is no way to decipher any whole view of the state

rahulbardhan's picture

guys i hope u know what the word resurrect means!

Water >refreshment>revive>relive = resurrect... ....thus the jump, enacting a resurrection!
Water>symbol of purity>thus wings made of out water, which is the cause here!

Ads are supposed to be give you fresh meanings! Not every ad is supposed to reveal all its info in one sec...


Activity Score 36
Other at Creative Group Head (Art), Grey Dhaka
Guest's picture

i agree with you rahul but if the ad dosen't get the fresh meaning in a sec or few the targeted consumers may avoid to find the meaning of your creative presentation which has no meaning. how wud you answer using a goura in bangladeshi ad, why do you have to struggle to explain your copy? don't you agree to resurrect the head of your copywriter to have a easily understandable copy.I wud never allow this ad to publish in Bangladeshi context. Revive your own creative team to have a strategically correct and creative ad on display ;)

h@ss@in's picture

I have no problem about the concept of wings but I didn't find the brand association between the product & the consumer. This type of people didn't drink spa‼‼‼‼‼Did u've done any market research before making this ad? If spa is exporting for outside of the country then i've no problem of the brand association of the ad[May be Red Bull find some problems] but it's T.G is Bangladeshi people then i'v lot of ??????????????????????

Activity Score 3
Marketing Manager
Guest's picture

resemble with Quaker Oats 2009 NYC outdoor execution, go human go... anyways gr8 men think alike

Sohel Rana's picture

Is this press Layout for Bangladeshi Market in fact?

Sohel Rana
Activity Score 12
Manager,Business Development |

Sohel Rana

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