Good karma

Agency Network: 
June 2008
SoyJoy:  Good karma
SoyJoy Print Ad -  Good karma

Also From This Campaign


Print advertisement created by RPA, United States for SoyJoy, within the category: Confectionery, Snacks.

Advertising Agency: RPA, Santa Monica, California, USA
Creative Director: Mark Erwin
Art Director: Kelly Beck
Copywriter: Kathy Hepinstall
Illustrator: Gary Taxali
Typographer: Linzie Hunter
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Crisp One's picture

so thaaaaaaats what karma looks like!

Crisp One
Activity Score 2005
Other at New York
Guest's picture

Definetely taken inspiration from Fallout (A console Game) character PipBoy.

The color of the outfit, to the design of the guy, and also the phrase "good karma" is mainly in the game consept... just google ''pipboy'' to see the outfit of the character... (here is an example of the character)

However I would still say this is a good creative editing of existing pieces...

Guest's picture


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