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Guest's picture

haha

yea i didnt see it 1st time 2

Guest
Wordnerd's picture

wow.. completely senseless and looks like ass

Wordnerd
Activity Score 6620
Copywriter
mark3r's picture

Ha! Couldn't have said it better!

mark3r
Activity Score 1921
Art Director at Scout
Guest's picture

hahahah

Guest
Guest's picture

haha

yea i didnt see it 1st time 2

Guest
Guest's picture

Looks like a bad PhotoShop job. I didn't even see it at first. Then, when I did, looks rough.

Guest
Guest's picture

no comment on this...Yvan must have a reason.

Guest
bknowlden's picture

I normally don't attack individuals, but Jon, figure out what you want to do because these are all over the place.

bknowlden
Activity Score 3635
Art Director |

--
brandon

www.brandonknowlden.com

SeanMartin's picture

Okay, this is obviously a beginner's job, so maybe some constructive criticsm? And all of this is said without knowing how much input the client had in this (which could have been considerable) -- still:

Your shirt buttons are soft focus, but the embroidery work is sharp as a tack.

There's no sense of depth to the boat; honestly I cant tell if that's a photo or an illustration, but either way, it needs a bit of blurring to make it feel more like the image. The spray needs a lot more randomizing and movement: I can tell you used the same piece three times and just pasted them.

Your horizon line is sharp, but it looks like some of the garment was cut away in the process: particularly since, as noted, the buttons are soft.

Doing montages like this are tough, particularly when you're trying to blend so many disparate elements. But you have to decide which one takes centre stage and then work out from there. If you wanted the embroidery to be this sharply focused, we should see a gathering of blur that builds as we move away from that part of the ad. Instead, it jumps from one sense of depth of field to another.

--------------------------

No, I am not a media buyer.

SeanMartin
missed my turn's picture

yikes.

missed my turn
Activity Score 424
AdvMan's picture

What's that :)

İyi Reklam, Kötü Reklam
www

AdvMan
Activity Score 293
www.fikirbenim.blogspot.com |

www.fikirbenim.blogspot.com

Guest's picture
Guest
Guest's picture

a simple photomontage

Guest
Guest's picture

Haha this is bad. Really bad...

Guest
Guest's picture

bad photoshop

Guest
Guest's picture

oooo..kayyy...so that "ocean" was actually a shirt......

Guest
Randallh's picture

Horrible photoshop. Run out of budget? Or did the new guy out of college get this one to finish up? Either way, fire the Creative Director!

Randallh
Activity Score 21
Creative Director
Guest's picture

Crappy Shirts=Crappy Ads

Guest
Guest's picture

Crappy Shirts=Crappy Ads

Guest
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