Agency Network: 
Published/Aired: 
November 2007
Southern Methodist University:  Recruiting

Description

Newspaper ad campaign promoting Matt Doherty, the new SMU Men's Basketball coach.

Print advertisement created by The Richards Group, United States for Southern Methodist University, within the category: Education.

Advertising Agency: The Richards Group, Dallas, USA
Creative Director: Jim Baldwin
Art Director: Kiran Koshy
Copywriter: Bill Milkereit
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vote4pedro's picture

the richards group used to be good. kinda sad seeing work like this.

vote4pedro
Activity Score 4599
Copywriter
harrison bruce's picture

A retro look that works against modern college basketball. It suggests players might be in short shorts, shooting one handed set shots with a 1950's era coach who does nothing but scream and snap his suspenders. Plus the color scheme and starburst reminds me of a bucket of KFC.

harrison bruce
Activity Score 112
HemingwayGyro's picture

"Plus the color scheme and starburst reminds me of a bucket of KFC."
I'm so glad I'm not the only one to think that. He looks like Colonel Doh.

HemingwayGyro
Activity Score 52
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