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Hiob's picture

too forced, but thats just me.
maybe i am missing the gist here

Hiob
Activity Score 33
Other
Blahg's picture

I like it, though in South Africa where people buy cars with flamethrowers, I doubt that this ad will turn around the local police force's reputation for ineptitude.

http://edition.cnn.com/WORLD/africa/9812/11/flame.thrower.car/

Blahg
Activity Score 616
Copywriter
postman's picture

Nice little idea, althouch it doesn't show the police's impact.

postman
Activity Score 951
Other
sold's picture

is that a kind of candy? i never saw that kind...
anyway, i agree with Hiob, too forced.

sold
Activity Score 3379
Copywriter
Chico Ribeiro's picture

Are they fishin' innocent children to protect them later?

Chico Ribeiro
Activity Score 160
Art Director
Andal's picture

Good point. The visaul doesn't say nothing about protecting nobody.
__________________________
Smart and Funny Signature.

Andal
Activity Score 863
Copywriter |

_______________
It's so easy to critic.

Javi Ending's picture

I couldn't really tell it was a gummy sour worm until i saw the name of the ad. At first sight it looks like normal bait.

Javi Ending
Activity Score 130
Copywriter
Ad Junkie At Large's picture

and "sour" gummie worms are covered in sour sugar giving it a gritty texture

Ad Junkie At Large
Activity Score 554
Art Director
Rog's picture

The visual shows what the SA Police are up against.
Not how they're doing they're 'protecting' SA kids.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

kingzeus's picture

african police eat gummy sour worm instead of donuts...

kingzeus
Activity Score 260
Ideate Creative Communication |

"you are valued for your value so be valuable..."

A. J. SMITH's picture

Oof, thats pretty effective, simple and obvious, but RIGHT.

Well art directed too.

Makes you think of a park or something without actually showing that.

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Rules?! What rules?

A. J. SMITH
Activity Score 2822
DJ-Rizzo's picture

Too creepy with that monstrous hook.

DJ-Rizzo
A. J. SMITH's picture

Thats the whole idea!

What you said is like saying, 'that banana tastes too much like banana'?!?

A. J. SMITH
Activity Score 2822
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