Agency Network: 
July 2009
Sour Marbels:  Diver


Print advertisement created by Ogilvy, India for Sour Marbels, within the category: Confectionery, Snacks.

Advertising Agency: Ogilvy, Mumbai, India
Executive Creative Director: Piyush Pandey
Creative Directors: Abhijit Avasthi, Rajiv Rao, Anurag Agnihotri
Art Director: Ashish Naik
Illustrator: Deelip Khomane
Copywriters: Saurabh Kulkarni, Nasrullah Husami
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Singularity's picture

I don't like this one as much as the tourist-alligator-snake one. The diver is a little grotesque and, although you rarely see a snake eat an alligator, that is much more believable than a whale swallowing a shark. Concept, yes. Execution, No.

- Jeff Greenhouse

Activity Score 202
General Manager at Singularity Design |

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Guest's picture

No offense to you sir since I may be wrong, but anyone is able to correct me if I am wrong. We would mainly label a whale as a kind mammal that eats only smaller fish, but I would guess that a larger whale (and one with teeth) would eat a shark and maybe even a giant squid.

I like this ad, but I don't know why Ivan posted one a few months back and finally posted the other two. :)

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Guest's picture

We're discussing an ad that depicts a man getting thrown up by a shark who is getting thrown up by a whale, all because of a sour snack.
And you're worried about the believability of a whale eating a shark?

Guest's picture

We are discussing a Cannes silver winner in two different categories..

Guest's picture

I like the other ad more than this one, but overall this is a fun, witty concept. And I love the illustrations.

Keil0r's picture

Does it make sense that they all have to throw up?
I would not like to try something that makes one throw up... ;)

Activity Score 30
Agency - internship
Mantufayo's picture

Ha! I love this site!

Activity Score 574
Creative Director
Chopper's picture

Really sour.

Activity Score 1013
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