The Violence Tree

Agency Network: 
November 2018
SOS Woman and Family: The Violence Tree
SOS Woman and Family Print Ad - The Violence Tree


In the Brazilian northeast region, at least 4 out of 10 woman who grow up with domestic violence suffer from the same aggressions in adulthood, says a research.

To tackle the issue, NGO SOS Woman and Family launched a shocking print advertising that portrays a family tree, where only the women have aggression wounds. It points out that reporting the abuses by calling 180 is an important instrument to stop domestic violence from passing on through generations.

Print advertisement created by Artplan, Brazil for SOS Woman and Family, within the category: Public Interest, NGO.


A simple call can change the story of your family.
According to research*, 4 out of 10 woman who grow up with domestic violence suffer from the same aggressions in adulthood and 40% of the aggressors also grew up in a violent environment. Report it. Call 180.

Advertising Agency: Artplan, Brazil
Creative Director: André Sartorelli
Art Director: Pedro Teixeira
Copywriter: Vinicius Lima
Photographer: Studio Cival Junior
Digital Retoucher: MXW Digital Retouch
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Levrain's picture

wow, shocking

Activity Score 34
Art Director |

We are what we create's picture

Shocking and realistic

Activity Score 10's picture

Working on this campaign was surreal

Activity Score 10
kleenex's picture

nice concept.

Activity Score 57557
Web Designer/Developer
Agencia Marketing Online's picture

Great job !

Agencia Marketi...
Activity Score 210
Creative Director at MadConversion |

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