Send your own SOS distress signal, 3

Campaign
Agency Network: 
Published/Aired: 
July 2011
SOS:  Send your own SOS distress signal, 3

Description

The campaign aims to emphasize the urgency to act to counter the indebtedness spiral. The story of the main “Strangled” character from previous campaign "Debt hurts" thus continues in a cartoon strip. The journey of the main character takes place in an underwater environment, a great classic easy to understand, which also reminds clearly the name of SOS Dettes.

Print advertisement created by GVM, Canada for SOS, within the category: Public Interest, NGO.

Caption

Send your own SOS distress signal. Text SOS to 888999. sosdettes.ca

Advertising Agency: GVM, Montreal, Canada
VP executive: Sylvie Paradis
Creative Director: Frédéric Tremblay
Strategic and media planner: Virginie Roy
Copywriter: Virginie Roy
Photo: Alain Desjean
Artists: Rupert Bottenberg, Krista Bursey, Fred Casia, Arly Padan, Pascal Rodrigue, Carlos Santos / En Masse collective
Billboard: Publicité Sauvage
SMS: Piranha
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dean viii's picture

decent, but done.

dean viii
Activity Score 1704
Creative Director
JosephTBWA's picture

Already seen lots of things like his.

JosephTBWA
Activity Score 51
Art Director at Harvard
ace85le's picture

I dig it!

ace85le
Activity Score 3935
Marketing Manager |

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