Send your own SOS distress signal, 1

Campaign
Agency Network: 
Published/Aired: 
July 2011
SOS:  Send your own SOS distress signal, 1

Description

The campaign aims to emphasize the urgency to act to counter the indebtedness spiral. The story of the main “Strangled” character from previous campaign "Debt hurts" thus continues in a cartoon strip. The journey of the main character takes place in an underwater environment, a great classic easy to understand, which also reminds clearly the name of SOS Dettes.

Print advertisement created by GVM, Canada for SOS, within the category: Public Interest, NGO.

Caption

Send your own SOS distress signal. Text SOS to 888999. sosdettes.ca

Advertising Agency: GVM, Montreal, Canada
VP executive: Sylvie Paradis
Creative Director: Frédéric Tremblay
Strategic and media planner: Virginie Roy
Copywriter: Virginie Roy
Photo: Alain Desjean
Artists: Rupert Bottenberg, Krista Bursey, Fred Casia, Arly Padan, Pascal Rodrigue, Carlos Santos / En Masse collective
Billboard: Publicité Sauvage
SMS: Piranha
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Highest Rated

7h3o's picture

Looks cool and all that, but what's it selling?

7h3o
Activity Score 166
Copywriter
Billoughsby's picture

Points for nice illos.

Billoughsby
Activity Score 5160
Art Director |

That's it.

7h3o's picture

Looks cool and all that, but what's it selling?

7h3o
Activity Score 166
Copywriter
7h3o's picture

Looks cool and all that, but what's it selling?

7h3o
Activity Score 166
Copywriter
Fred.Tremblay's picture

It's for credit counselling

Fred.Tremblay
Activity Score 5
Creative Director
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