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Skeleton, 3

Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Print advertisement created by JWT, Brazil for SOS Mata Atlântica, within the category: Public Interest, NGO.

Caption

The devastation of one species devastates others.

Advertising Agency: JWT Sao Paulo, Brazil
Creative Directors: Mario d'Andrea, Roberto Fernandez
Art Director / Illustrator: Pedro Izique
Copywriter: Christian Fontana
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Highest Rated

Guest's picture

you have stoolen the basic idea of a simpson episode.
busted!!

Guest
Guest's picture

I think the first one is the best. Still think it's a great campaign. Different at least.

Guest
Wordnerd's picture

morbid and cool. great idea guys, awesome job, Pedro!

Wordnerd
Activity Score 6692
Copywriter
TRICKY's picture

nice art direction false idea, proof is when dinosaurs were devastated other species found a way to exist
moral: LIFE GOES ON NO MATTER WHAT
advertising should be positive

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

joelapompe's picture

it's not a lion's skeleton, but it's a lion!

http://www.joelapompe.net / Facebook : Joelapompe / Twitter : joelapompe

joelapompe
Activity Score 3863
picopalqlea's picture

it's the angel skeleton from the Simpsons!!!!!!!!!!!!!!!!!!!!!!!!

picopalqlea
Activity Score 999
Guest's picture

Totally agree

Guest
Guest's picture

The headline makes no sense.

Guest
Nomad8's picture

Like the sense of doom. :) This is more like a chain of death

Nomad8
Activity Score 204
JWT India
Guest's picture

I bet anyone in brazil to understand it other than someone in the ad bizz.
Sorry, but that's the truth.

Guest
NatalieM's picture

It really gets the point across. Like it!

-Natalie
www.topolewski.net
http://nataliemarion.wordpress.com

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

marcelocamargo's picture

Awesome work. It bothers me, maybe because it's fresh. I hope it wins something in Cannes.

marcelocamargo
Activity Score 3
Creative Director at Che Advertising
Guest's picture

Cannes??? I don't think so.

Guest
Guest's picture

Old idea. Great illustration.

Guest
Guest's picture

you have stoolen the basic idea of a simpson episode.
busted!!

Guest
Guest's picture

Absolutely Agree

Guest
sold's picture

forced

sold
Activity Score 3379
Copywriter
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