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Skeleton, 1

Campaign
Agency Network: 
Published/Aired: 
March 2009
SOS Mata Atlântica:  Skeleton, 1

Description

Print advertisement created by JWT, Brazil for SOS Mata Atlântica, within the category: Public Interest, NGO.

Caption

The devastation of one species devastates others.

Advertising Agency: JWT Sao Paulo, Brazil
Creative Directors: Mario d'Andrea, Roberto Fernandez
Art Director / Illustrator: Pedro Izique
Copywriter: Christian Fontana
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Highest Rated

Guest's picture

obviously a spider made out of other species' bones.
Like it!

Guest
Guest's picture

Somebody told me what hell is this!?
www.vamosfalarmal.com.br

Guest
Guest's picture

obviously a spider made out of other species' bones.
Like it!

Guest
Guest's picture

it doesn't work... the art is ok, but the idea is totally wrong

Guest
Guest's picture

1/10....want to impress Cannes judges ???????

Guest
sold's picture

forced

sold
Activity Score 3379
Copywriter
Guest's picture

LOL, everyone’s a critic here.....
half the comments i find are over critical and submitted by guests
and those with accounts have nothing to show for their creative genius...

Guest
capywriter's picture

what about showing several animals of the same devastated species (as skeletons) hunting, killing, eating... another still living species (not as skeletons) The one being killed should be a species that actually depends on the devastated species to maintain its own existence...

Hey, just an idea...

capywriter
Activity Score 5513
Copywriter at Freelance
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