Also From This Campaign 3
Description
Print advertisement created by GVM, Canada for SOS Dettes, within the category: Public Interest, NGO.
Creative Director: Frédéric Tremblay
Photographer: Alain Desjean
Strategic Planner: Virginie Roy
Account Executive: Marjorie Biraben
Producer: Nancy Bélanger
Digital Artist: Claude Lafrance
Stylist: Virginie Bégin
Make-up: Geneviève Mondou
Hair: Alexandre Messier
it's a french play on words, Lavée in french means washed but also your washed out of money i.e. you have none left. An expression that is often associated with gambling
This is the idea: If you are "dirty" because you crippled by debts, just call SOS Dettes they will wash your debts.
A little forced for me!
Simple ideas are the best !
Nice cross processed photography look. Very late '90s. Great retro, guys!
That's it.
No idea what it's about but love the conceptual photography!
Lavée means «washed», like in «washed by debts». see more explanation on the second next photo.
Simply excellent!!!!
When I saw this ad, I really didn't know what it was for.
And I want to use this ad to write a report for my business course. In my report, I must find out the problem of this ad and how to improve it.
So I wonder if someone can help me with the following questions:
1. When you saw this ad, did you easily find out "SOSDETTES" in the picture?
2. Can you understand what this ad means if you understand "SOSDETTES" is "SOSDEBTS"?
3. Are you familiar with the organization "SOSDETTES"?
4 .Do you think this ad effective?
Thank you in advance. You answers will be of great help for me!
Nice digital imaging, not photography
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