Debt Hurts, Broken

Agency Network: 
August 2010
SOS Dettes:  Debt Hurts, Broken


The words “lavée” “cassé” and “étranglé” literally translate into “washed”, “broken” and “strangled”. In French, these common expressions imply the feelings of being weighed down by debt. We built SOS Dette's brand image around an odd concept. Debt is still a very taboo topic. The reality was in such a way portrayed that it grasped people by their emotions.

Print advertisement created by GVM, Canada for SOS Dettes, within the category: Public Interest, NGO.

Advertising Agency: GVM, Montreal, Canada
Creative Director: Frédéric Tremblay
Photographer: Alain Desjean
Strategic Planner: Virginie Roy
Account Executive: Marjorie Biraben
Producer: Nancy Bélanger
Digital Artist: Claude Lafrance
Stylist: Virginie Bégin
Make-up: Geneviève Mondou
Hair: Alexandre Messier
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Hibon's picture

the layout could be better for this one.

Activity Score 3734

Simple ideas are the best !

Billoughsby's picture

The decisions in Photoshop make it puzzling. What is this, a rubber guy? A soft rim and a grad on the edge of body parts. ?????

Activity Score 5154
Art Director |

That's it.

Pablo Allende's picture

A imagem é interessantes, mas o seu propósito deveria ser melhor.

Pablo Allende
Activity Score 66
Art Director in an Advertising Agency
michelangelo's picture

nice looking body gloves

Activity Score 660
atb2005's picture

These ads look like ads out of some fashion or high-end magazine. A little too sophisticated, visually?

Activity Score 13547
bobby666's picture

this one is the weakest link in the campaign. it went a little overboard. but overall campaign and the thought process is good. hard-hitting and thought provoking campaign sans this one.

Activity Score 1462
RMG Connect, India
dadada's picture

retouching could be better

Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Guest's picture

What an interesting view to see yourself in huh? -regina

Guest's picture


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