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August 2013
SOS Children's Villages:  Hall
SOS Children's Villages Print Ad -  Hall

Description

Print advertisement created by Ogilvy, Poland for SOS Children's Villages, within the category: Retail Services.

Caption

Children ashamed of poverty would rather disappear. Make their shame disappear instead. Help us raise money for school kits.

Advertising Agency: Ogilvy&Mather, Warsaw, Poland
Creative Director: Jan Majle
Art Director: Joanna Biernacka
Copywriter: Bartek Klimaszewski
Typographer: Tomasz Wlodarczyk
Photographer: Jan Kriwol
Director / DOP: Jan Macierewicz
Additional credits: Anna Lelonkiewicz, Jacek Tryfon
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Highest Rated

Edgar_Allan_Bro's picture

Oh look at that, the visual is showing exactly what the copy is saying. First thing they teach you in ad school is "don't shout twice". VW didn't show a pic of a car and say "Car", they said "Lemon" for a reason.

Edgar_Allan_Bro
Activity Score 20
Copywriter
criscscs16's picture

Copy could be better

criscscs16
Activity Score 119
ellis mathew's picture

nice

ellis mathew
Activity Score 166
stu79's picture
stu79
Activity Score 2
GrumpyArtDirector's picture

People with the background painted over them are so 2011.

GrumpyArtDirector
Activity Score 858
Art Director
Shraddha_pawar's picture

Nice concept. but the copy could have been better !

Shraddha_pawar
Activity Score 972
Copywriter |

Shraddha

Edgar_Allan_Bro's picture

Oh look at that, the visual is showing exactly what the copy is saying. First thing they teach you in ad school is "don't shout twice". VW didn't show a pic of a car and say "Car", they said "Lemon" for a reason.

Edgar_Allan_Bro
Activity Score 20
Copywriter
Marcao's picture

So done.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
adgoodie's picture

See And Say. This is practically the "Don't" we learn at Advertising 101. This entire team should be fired.

adgoodie
Activity Score 196
Copywriter
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