Right now, there are thousands of children working and selling products in different cities of Ecuador.
It´s common for these kids to be forced to sell chocolates, lollipops, gum, and candy; sweets that were originally created for their enjoyment.
Child labor is a nightmare from which many times they will never be able to get out, so inspired by three popular sweets, we developed three characters taken from a nightmare.
Monsters that shouldn't exist but were brought to life by the horrendousness of child labor.
Print advertisement created by Agencia Laika, Ecuador for SOS Children's Villages Ecuador, within the category: Public Interest, NGO.