Agency Network: 
Published/Aired: 
June 2021
SOS Children's Villages Ecuador: $weet Nightmares
SOS Children's Villages Ecuador: $weet Nightmares
SOS Children's Villages Ecuador: $weet Nightmares
SOS Children's Villages Ecuador Print Ad - $weet Nightmares
SOS Children's Villages Ecuador Print Ad - $weet Nightmares
SOS Children's Villages Ecuador Print Ad - $weet Nightmares

Description

Right now, there are thousands of children working and selling products in different cities of Ecuador.

It´s common for these kids to be forced to sell chocolates, lollipops, gum, and candy; sweets that were originally created for their enjoyment.

Child labor is a nightmare from which many times they will never be able to get out, so inspired by three popular sweets, we developed three characters taken from a nightmare.

Monsters that shouldn't exist but were brought to life by the horrendousness of child labor.

Print advertisement created by Agencia Laika, Ecuador for SOS Children's Villages Ecuador, within the category: Public Interest, NGO.

Advertising Agency: Agencia Laika, Guayaquil, Ecuador
Ceo: Adrián Burgos
Creative Director: Eduardo Chiriboga
Art Director: Santiago Rentería
Copywriter: Carlos Cruz
Account Supervisor: Ericka Burgos
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