Agency Network: 
May 2008
SOS:  Caps
SOS Print Ad -  Caps

Also From This Campaign 2


Print advertisement created by McCann, Portugal for SOS, within the category: Public Interest, NGO.


Science is doing everything to fight AIDS. Even plastic is helping.
For every 20 bottles that you put in the recycling bin, the Prtuguese League Against AIDS will receive a donation. Recycle and help us to defend those who are defenseless.

Advertising Agency: McCann Erickson Portugal
Creative Directors: Diogo Anahory, José Carlos Bomtempo
Art Director: André Lopes
Copywriter: Emerson Braga
Photographer: Claus Stellfeld
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groovyspoon's picture

I'm sorry... but the message is too long and a bit lost.
Interesting visual, but I think the message needs to be clearer.

Activity Score 57
Graphic Designer
Jet Propulsion Lab's picture

I have to believe the original copy was written in native Portugese. Taking that into consideration, I think the message is very clear: recycling plastic bottles helps AIDS research. If you want to find out exactly how it works, just call the number. That simple.
Very nice scientific twist on the visual. I really thought I was looking at a microscopic image of bacteria of some sort at first...

Beautifully done.

Jet Propulsion Lab
Activity Score 10679
silenciorn's picture

I agree, needs to be clearer... shorter. But looks very nice.

Activity Score 153
MoO media |

si fai il mio nome, non ci sono più...

R. Rinaldi's picture

Right, guys.

R. Rinaldi
Activity Score 686
reactor's picture

Excellent visuals for the subject. The copy should read-
FIGHT AIDS WITH PLASTIC. The body copy does the rest and it looks fine the way it is.

Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |


Alistair C.'s picture

excellent illustration of the concept

Alistair C.
Activity Score 692
Grrrr's picture

Easy, effective, simple... just right.

Activity Score 1961
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