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Vincent Sudrat

Campaign
Agency Network: 
Published/Aired: 
November 2010
Sooruz:  Vincent Sudrat

Description

Soöruz, a brand of alternative surfwear, retakes the floor with a new campaign. In line with the brand positioning symbolized by its tagline ‘No Guts No Glory’, Soöruz includes its riders this time round. The Soöruz team riders: Marc Shuster (Wakeboarding), Glenn Hall (Surf) and Flo Daubos (Kitesurfing) embody the brand’s ‘No Guts No Glory’ spirit through the campaign. With this campaign Soöruz breaks all the usual codes of the market, the convention whereby brands support their products by always showing their riders in action.

Print advertisement created by Publicis, France for Sooruz, within the category: Fashion.

Caption

#17 Team Wakeboard Soöruz
Usually Vincent Sudrat wears Soöruz.
No guts. No glory.

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Frédéric Royer
Art Directors: Charles Guillemant, Faustin Claverie, Thomas Chatenay
Photographer: Felix Lharer
Retoucher: Adrien Bénard
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tytpol's picture

Like the picture. Like it.

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

jasonP's picture

Is it normal in France?
It's quite shock for me.

jasonP
Activity Score 222
Raffles Design Institute
Guest's picture

Is it normal in France to do so so work? I don't know. Shocked? Not really.

Guest
Guest's picture

weird campaign, not catching my attention

Guest
Phil Lestino's picture

Oh thanks for the explanation...I cannot understand why Vincent on this occasion has decided to take his shorts off.....is it because he is a nobhead???

Phil Lestino
Activity Score 1682
Phil Lestino's picture

Oh thanks for the explanation...I cannot understand why Vincent on this occasion has decided to take his shorts off.....is it because he is a nobhead???

Phil Lestino
Activity Score 1682
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