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Willow

Campaign
Agency Network: 
Published/Aired: 
May 2012
Sony:  Willow
Sony Print Ad -  Willow

Also From This Campaign 3

Description

Print advertisement created by Dentsu, Russia for Sony, within the category: Electronics, Technology.

Caption

An educated person reads one tree of books per year. Switch to e-books.

Advertising Agency: Dentsu-Smart, Moscow, Russia
Creative Director: Mikhail Kovalev
Art Directors / Illustrators: Minailova Anastasiya, Kirill Dikov
Copywriters: Katerina Kovaleva, Arakel Zatikyan
Producer: Firdinat Khakimyanov
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Highest Rated

pierrelastname's picture

one visual is enough... why three visuals showing the same??

pierrelastname
Activity Score 2869
Copywriter
tickey's picture

Agree

tickey
Activity Score 46
Art Director
Feysless's picture

nice campaign great art

Feysless
Activity Score 2611
Art Director |

groovy baby!

pierrelastname's picture

one visual is enough... why three visuals showing the same??

pierrelastname
Activity Score 2869
Copywriter
Nike Diesel's picture

why three comments asking the same ;)

Nike Diesel
Activity Score 13720
Art Director
CommandZ's picture

Redundancy X 3 propping up a dubious factoid.

CommandZ
Activity Score 2511
Creative Director
Troll's picture

I just don't believe this campaign at all.
3 of the same visuals is just monotonous.
Not at all convincing me to buy an E-reader.
The primary benefit to having a digital device is not to save trees, but to consume massive amounts of literature at ease.
It's the ability to have a variety of books with you at all time whether you're on holiday, stuck on a train or in a hotel on a business trip.

Troll
Activity Score 678
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

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