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Team

Agency Network: 
Published/Aired: 
November 2011
Sony Print Ad -  Team

Description

Print advertisement created by MSTF, Portugal for Sony, within the category: Electronics, Technology.

Caption

Sony Nex-5 sweep panorama. Spread out.

Advertising Agency: MSTF Partners, Portugal
Art Director: Ivo Purvis
Copywriter: Pedro Lima
Photographer: Rogério Serrasqueiro / Kryptonphoto
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CuriousPencil's picture

Love the shadow-work there. Did every player have their own individual sun?

CuriousPencil
Activity Score 4225
Copywriter
JeffP's picture

I was thinking exactly the same :)

JeffP
Activity Score 810
Marketing Manager at TomTom
morse's picture

I think it's correct. Is it not?

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CuriousPencil's picture

I don't think so. Trigonometry isn't my strong suit, but I'm sure that if you look at the ball shadow on the left, and then the goalie on the right, and consider the length between them and the fact they're all in one line, there's something screamingly "studio" about the picture as a whole. Pitch was maybe shot with this camera, but damned sure the footballers were shopped in separately.

CuriousPencil
Activity Score 4225
Copywriter
manojmisra's picture

CuriousPencil U R SUCH A FULL. What is u r knowledge about light & shadow? AS I SAID U R REALLY A

SPOILED KID...............

manojmisra
Activity Score 186
Graphic Designer at Student of Advertising Management [ Birla Institute of liberal arts & management science ] BILAMS. |

MK Misra

Prof's picture

If you are going to insult somebody in addition to not using your mother tongue...at least copy-paste. or was that google translate?

Prof
Activity Score 1449
Copywriter |

Quite really.

atb2005's picture

You are insulting people on here all the time, dude, so stay out of this.

atb2005
Activity Score 13557
Prof's picture

Ssshhh my child...

Prof
Activity Score 1449
Copywriter |

Quite really.

Anti-Prof's picture

For once I agree with Prof

Anti-Prof
Activity Score 4
CuriousPencil's picture

If you have a fixed* light source, in this case the sun, and a fixed* subject, in this case the team, the angle(s) of the shadow falling beneath them (in a single* shot from a camera, in this case, provided by your client it would seem), wouldn't look like this. My knowledge of light & shadow goes as far as to know what's fake/mistake and what isn't, so it looks like both of us aren't trained art directors here.

According to Sony, their Nex-5 "Camera automatically joins a high-speed burst of frames to capture a huge field of view".

*I didn't see anything in the literature about it allowing a team of footballers to spend the day being photographed separately because some art director forgot that the sun's going to move during the day, and thought instead 'well, the camera stitches frames together, that's what we'll do. Nobody's going to notice."

Apologies if I don't use shouty caps enough in my reply, guess this spoiled kid's a fool who knows how to act in front of grownups.

CuriousPencil
Activity Score 4225
Copywriter
ivan's picture

I don't understand what the problem is. I think the angles of the shadows should be parallel as they are on the picture. The length are proportional to the height too. The only thing I would argue is the shadow of the ball. Perhaps it's a little too long.

ivan
Creative Director at Ads of the World
CuriousPencil's picture

It's outside my field Ivan, so I'll leave this to an art director to explain it properly, or if someone can be bothered to throw it into a model. But it's glaringly wrong.

CuriousPencil
Activity Score 4225
Copywriter
atb2005's picture

I am with Ivan on this. What's all the fuss about? You either like the overall concept or you don't. Very few consumers, if any, would dwell on the shadows. Some of the comments on this site are overly pedantic.

atb2005
Activity Score 13557
CuriousPencil's picture

A fair point were this a forum for consumers rather than a meetingplace for professionals and a hatching ground where new creatives cut their teeth. Pedantry is part and parcel of professional communication, or it should and must be. Many's the campaign or concept that falls on its face when it can be demolished by its lack of attention to detail. So I take your point, but respectfully disagree with it.

CuriousPencil
Activity Score 4225
Copywriter
CUTIEPIE's picture

i actually agree w/curious over here! but thats just cause am a perfectionist!!! although i wouldnt make such a fuzz about it, this guy down here is right, the important thing is its a likable piece :)

CUTIEPIE
Activity Score 347
ivan's picture

I'm not saying it should not be perfect. I simply don't know what's wrong with it. I just tried to put a few pencils in sunlight and they looked the same to me. I must be missing something. :/

ivan
Creative Director at Ads of the World
mr.x's picture

I'm going to tag along and say that I'm with CuriousPencil on this one. The shadows caught my eye immediately. The shadows of the team are too short and the ball's shadow too long, and it looks like they're all pointing at different directions. It is a small detail maybe, but it is an ad for Sony, I mean, the art direction should be top notch. I like the idea though, took me a second or two to get, but I like it!

mr.x
Activity Score 998
Forsbergs Skola
HellFish's picture

Come on!! The print is bad. Its all. Is not funny, is not clear, is not clever.

HellFish
Activity Score 185
Copywriter
Boxey's picture

I think it's good, clear, and clever. Whether it's humorous, or even intended to be is debatable.

Boxey
Activity Score 8879
Melaleuca In-House
kryptonphoto's picture

we appreciate all opinions
please find some more of our work at
https://www.facebook.com/pages/KryptonPhoto/104426589626921

about Sony, all the shadows are real.
we photographed all players outdoors on the soccer field, one by one, with the same light hour of the day.

best regards

Krypton Photo

kryptonphoto
Activity Score 2
Photographer
CuriousPencil's picture

Thanks for the clarification on this. I am now completely confused.

CuriousPencil
Activity Score 4225
Copywriter
mr.x's picture

The shadowing on the ball and on the players are definitely not the same.

mr.x
Activity Score 998
Forsbergs Skola
shahidali's picture

Nothing wrong with the shadow. Clever job. But I like curious pencil's playing with words and witty comments.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

avnishart's picture

i like.

avnishart
Activity Score 43
Art Director at Percept, New Delhi
shah wali jan's picture

ok

shah wali jan
Activity Score 257
Graphic Designer at coffee communication
Ensamblador's picture

Beyond the shadows thing and the fact that the picture looks over produced, I think it is a great print and it actually works for its purpose

Ensamblador
Activity Score 239
Creative Director at OMM ensamblaideas
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