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Red

Campaign
Agency Network: 
Published/Aired: 
January 2009
Sony:  Red

Description

Print advertisement created by BBDO, United States for Sony, within the category: Electronics, Technology.

Caption

Explosive sound.

Advertising Agency: BBDO New York, USA
Executive Creative Directors: David Lubars, Bill Bruce
Creative Directors: John Leu
Art Director: John Leu
Copywriter: Brad Roseberry
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Guest's picture

nice job

Guest
Guest's picture

too exaggerated..

Guest
desailly's picture

I agree. Exaggeration in advertising? Ridiculous. We should always, always strive for strict realism. It's the only way to make people trust us.

desailly
Activity Score 470
Copywriter
Guest's picture

Exaggeration is one thing. But *well done* exaggeration is quite another -- and this aint it.

Guest
kalpesh78's picture

you need to attend an advertising school before you make such comments. you from the marketing Dept?

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Guest's picture

booo

Guest
bill_boonie's picture

Love it! Nicely executed. Appropriately exaggerated!!

bill_boonie
Activity Score 115
icandi communication
Guest's picture

go work in a bank, desailly or even better the post office, no, no construction...that'll really provide true "realism" for your sorry ass.great campaign for "Xplod!"

Guest
Guest's picture

you dont get it do you?

Guest
Guest's picture

I made this 3 years ago for my ad school. Is not good. It's a first thought.

Guest
Guest's picture

And by the way, the "Explosive sound" isn't neccessary. It explains the idea.

Guest
Guest's picture

I guess you are not working in any ad agency since you finished....

Guest
Plastilina's picture

This is BBDO New York, guys. If you're not toootal rookies or executive brand managers, you can read Bill Bruce and David Lubars up there. I've seen these guys covering the stage at the awards gala in Cannes last year, as they do pretty much every year. but of course, you're entitled to an opinion. if that is to be counted as such, it's only up to you.

Plastilina
Activity Score 73
Creative Director
Guest's picture

So what you're saying is: BBDO *never* does crappy work?

Gimme a break. If this is Cannes-worthy, then so's about 80% of everything posted at AOTW. This is just bad.

Guest
jamesrothenburg's picture

BBDO is capable of crap work just like everyone else. This is a so so idea that could have been saved by a great execution. This execution is not good.

jamesrothenburg
Activity Score 554
Art Director
Boxey's picture

bad idea that couldn't be saved

Boxey
Activity Score 8879
Melaleuca In-House
Guest's picture

true man. Buts its same thing everytime, brainwashing for wannabe employees. just like wen everyone thort the honda skydive was 'GENIUS'. what the fuck? lets be honest, it wasnt, and haf the shit nike does is just that also.

Guest
Guest's picture

@ Plastilina: better belive in ads than in names.

Guest
Guest's picture

@ Plastilina: better belive in ads than in names.

But is nice ad – but this exploiding effect on cars is already seen.

Guest
johnston's picture

Yes, the car stereo/exploding thing has been done before, but never like this. At least not that I've seen.

I think these are awesome. Also, I think many of the people who post at AOTW are hyper critical. I suspect that the target for these stereos would dig this idea and its executions. Well done.

johnston
Activity Score 144
Copywriter
Guest's picture

we've seen the de-constructed thing many many times. not very original

Guest
luispiter's picture

---
http://mimundoenotromundo.blogspot.com/

There are exaggerating ... and put in a very good concept but

luispiter
Activity Score 2756
comunication
kalpesh78's picture

you should've spared the guy's head being blown off.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Guest's picture

I wont by this stereo for my car !!!!!

Guest
Guest's picture

we don´t earn money with it. I think is clever, because BBDO has earned a lot of money with that

Guest
Guest's picture
Guest
Guest's picture

nice art direction but too bad idea

Guest
Guest's picture

i think the colours are gang related!. good work.
so cribs have their ads as well as bloods.
i like

S

Guest
Guest's picture

Crap. Nice picture, a strategy which is totally obvious and a crappy line to support it. If it´s real work put it in the middle of the book, if it´s for awardshows send it in to the bin!

Guest
AdvMan's picture

Good idea concept, but poor edit.
Çalışma, "eplosive sound" konsepti bakımından hiç uğranmamış bir durağa gelerek başarılı bir fikir yaratabiliyorken, tasarım aşamasındaki eksik ya da tam olarak fikrin izahatını veremeyen ilistrasyonla ilanın zayıflamasına neden oluyor

İyi Reklam, Kötü Reklam
www.fikirbenim.blogspot.

AdvMan
Activity Score 299
www.fikirbenim.blogspot.com |

www.fikirbenim.blogspot.com

Guest's picture

These are great!

Guest
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