Description
Print advertisement created by Dentsu, Russia for Sony, within the category: Electronics, Technology.
An educated person reads one tree of books per year. Switch to e-books.
Creative Director: Mikhail Kovalev
Art Directors / Illustrators: Minailova Anastasiya, Kirill Dikov
Copywriters: Katerina Kovaleva, Arakel Zatikyan
Producer: Firdinat Khakimyanov
good like the idea but maybe the art direction could be much better.
This feels like an embellished 'fact'... to justify the creative. Poor form.
The Jobless Writer
Will Think for Salary
one visual is enough... why three visuals showing the same??
Why on earth are there three ads? It's a wonder how clients fall into paying three times the price for one execution. Not a bad ad, just aggravated by the clones.
I like the idea, but the colours aren't quite my favourite, something just doesn't work.
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