Advertisement

Parking

Campaign
Agency Network: 
Published/Aired: 
May 2012
Sony:  Parking

Description

Print advertisement created by Longplay, Brazil for Sony, within the category: Electronics, Technology.

Caption

Security Systems Sony.
True Protection.

Advertising Agency: Longplay 360, Sao Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Eduardo Basque
Copywriter: Marcel Petroff
Retoucher: Estudio Rodrigo Ribeiro
Log in to post comments
bakamono's picture

Can anyone explain? Every car was stolen?

bakamono
Activity Score 1002

because therefore it is

jponino's picture

oh okay ! i finally got it...
it's supposed to say the Sony security system (surveillance camera) is as good as having a watchman keeping an eye on your goods, i guess.

well, the copy is good but not that good, and anyway the execution doesn't ease the understanding..

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
kleenex's picture

I agree with what you say.

Execution is just wonky for me.

kleenex
Activity Score 58657
Web Designer/Developer
iamcreative's picture

confusing.

iamcreative
Activity Score 262
baliais's picture

Took me so long to spot the little creepy guy.

baliais
Activity Score 2618
Graphic Designer
chamindarathnayake's picture

I like this idea..

chamindarathnayake
Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

onuroncu's picture

i think good idea
but image is difficult to understand the other ones are beter for this.

onuroncu
Activity Score 3
Photographer
killazol1's picture

no no no

killazol1
Activity Score 354
cvchitale's picture

superb!!!!
@baliasis: the whole point is to comoflg it unlike the usual, visible CCTV cameras....n the 'creepy man' is the human angle behind the camera watching it..

cvchitale
Activity Score 1418
Copywriter
theObserver's picture

not impactful

theObserver
Activity Score 14
Creative Director
Bob08's picture

Not conveying.

Bob08
Activity Score 749
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now