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Music

Campaign
Agency Network: 
Published/Aired: 
May 2016
Sony:  Music

Description

Print advertisement created by Berlin Cameron United, United States for Sony, within the category: Electronics, Technology.

Advertising Agency: Berlin Cameron / United, NY, USA
Creative Directors: Griffin Creech, Harry Bernstein
Art Director: Josh Webman
Copywriter: Nate Manske
Photographer: Lyndon Wade
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Tomyang's picture

I have music but I have no magic.

Tomyang
Activity Score 42
Bangkok
izmild's picture

Is it for specific culture...

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

Guest's picture

"So here's the deal. We're promoting total accessibility to music, right?"

"Right."

"Cool. So here's the thing... chickens."

"... ?"

"I'm tellin' ya: chickens."

"But what do chickens have to do with -- "

"They're only part of the message, see? There's also piles of books, like, everywhere."

"... Books."

"Sure! And we have this dude in these, like, totally outrageous clothes. With cowboy boots! And this really smarmy look on his face, like, 'I got my music and you dont', see?"

"Smarmy."

"Yeah! Oh, and did I mention the garlic?"

"Uh, no, you didnt."

"Sure thing! Garlic!"

"... I see. Well, we'll be in touch. Thanks for stopping by."

"Did I tell you about the chickens?"

"Yes. You did. Thank you. We'll be in touch."

Guest
Guest's picture

haha that cracked me up

Guest
NatalieM's picture

I am oddly weirded out by this campaign. No offense.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

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