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Kids

Campaign
Agency Network: 
Published/Aired: 
July 2009
Sony:  Kids

Description

Print advertisement created by Saatchi & Saatchi, Australia for Sony, within the category: Electronics, Technology.

Caption

Cyber-shot marine pack.
Available for T and W series.
Sony

Advertising Agency: Saatchi & Saatchi Sydney, Australia
Photographer: Stephen Stewart
Executive Creative Director: Steve Back
Creative Director: David Bowman
Art Director: Toby Pike
Copywriter: Daniel Barrett
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Guest's picture

hair underwater? like that?

Guest
KESHAV's picture

good creative i like it.

KESHAV
Activity Score 149
Creative Director at rediffusion-yr
Guest's picture

Wow, the hair stills lays so nicely down in water.

Guest
Guest's picture

Same idea as campaign on ads of the world a month ago - pool cleaner!

Guest
Guest's picture

Whats creative here ? Une pub pour un appareil photo qui va sous l'eau, et l'annonce, c'est, des gens qu'on prend en photo sous l'eau ! l'éxé est ratée, qui a déjà vu quelqu'un rester assis sous l'eau ? Don't like it !

Guest
Guest's picture

sorry, too obvious these were not taken underwater

Guest
sevi's picture

hi guys, anybody can explain it, i can't get what it means

sevi
Activity Score 12
Saatchi & Saatchi
Guest's picture

this one proves it's a comp job, thus taking the "cool" out of the campaign.
Would have like to have seen some real under water effects on clothes, maybe if they were just flaoting off the bottom would have been much cooler!

Guest
Guest's picture

No insight. no benefit. not even a first thought. says nothing. just a straight picture taken underwater. executed badly three times over.

It's called marine pack... MARINE PACK... then you shoot it in a pool.

get lost.

M

Guest
eclipse011's picture

How lame. Not only the idea, but also the execution. Why this photoshopped picture when you promote a camera that can actually take pictures under water?

eclipse011
Activity Score 44
Art Director at Scheepens reclame adviseurs
Guest's picture

Anyone who thinks this ad is good must be crazy

Guest
Guest's picture

Leaving behind the underwater shot with straight hair... Why? Why is this under water? If you explain me that, i will give good credit to the people who did this.

Guest
kitkiritkit's picture

too literal

kitkiritkit
Activity Score 73
student
Grrrr's picture

More to do with colour filters than underwater...

Grrrr
Activity Score 1961
Illustrator
freakart's picture

Ok! But why the hell they would want to do that underwater?

You have a idea but no backup for it.

freakart
Activity Score 534
grapphic design / advertising |

_____________________________________________________________

Creativity!

freakart.lv | Twitter

Guest's picture

Funny that the light reflected by the water only hits the ground and not the children...

Guest
rolling.stone's picture

how long one can survive underwater ?

btw why hairs are static, no bubbles

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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