Agency Network: 
May 2010
Sony:  Hattie


Print advertisement created by Bauer, United Kingdom for Sony, within the category: Electronics, Technology.

Advertising Agency: Bauer Media, London, UK
Art Director: Duncan Woods
Photographer: Morgan Silk
Photographer's agent: Vue
Hair & Makeup: Amanda Green
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ERROR404's picture

without those glasses it could be every normal tv set. but showing no 3d tv set in an ad for it is a brave idea

Activity Score 770
design akademie berlin, Hochschule für Kommunikation und Design | FH
Guest's picture

it only says that this woman is watching a 3D tv, that's all, there is no big idea, nothing to catch people attention.

Guest's picture

Well, if you haven't noticed, it shows strong emotions of the people watching! The agency/Sony wants to convey the message that it really is an extra-ordinary experience compared to "normal" TV, and that is well done in the ads, I think. (without being very much interested in 3D TV myself...)

Guest's picture

In this ad, they abused of the Sharpen Tool in Photoshop.

That's fake HDR and it looks very cheap.

CUTIEPIE's picture

i know the key is in the reflection but i can barely see it! i dont understand :S

Activity Score 347
Migzter13's picture

I really can't shake the feeling that these type of execution has been done time and time again.
but I like the pictures. The reason why they showed up so much detail like wrinkles and stuff must be a nod that these TV sets show pictures in HD.

Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture

Well if you look at her outfit and face
you kinda feel that she is in the character in the film
maybe thats the catch there

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