Description
Print advertisement created by Y&R, United States for Sony, within the category: Electronics, Technology.
New panoramic 360°
Cyber-shoot DSC-TX200V
VP Creative: Jorge Heilbron
Art Director: Juan Francisco Bernal
Creative: Germán Ponce
Account Executive: Yolani Faraudo
Photographer: Ricardo López / VFX, Onegona
Photo Retouching: Mario Monteza
Other credits: Victor Chizmar
show me the picture he took ! what a bunch of morons..
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Morons? That's pretty harsh. I've seen worse ads.
I used it in the Informal definition: a group of people who is notably stupid or lacking in good judgment. NOT in the technical use.
Sorry if I hurt your feelings. My point was that, they really blew it.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
i think such products hold higher creativity potentials, but this one is getting the message across in a realistic way with a touch of creativity..
| everartz |
I do not like both ads at all.
Obviously this guy is going to be able to dislocate his right arm and swing it all the way behind himself; otherwise, hang on: is he supposed to be photoing himself as a stable pivot, while spinning around getting in the rest of the horizon, and expecting the camera to not show him as a wobbling mess?
Was the client actually involved in this? Love to see the pictures from this fantasty set-up.
And while we're mulling attention to detail, it's "Cyber-shot" not "-shoot".
Nice sky though, nice sky. Clouds, all of it going on there.
i can't like like this idea
Hummm...
JackBR
I like this idea. It's something different and less obvious than what has been done.
Congratulations to the agency. Good art and concept.
Good Ad
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