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Eddie

Campaign
Agency Network: 
Published/Aired: 
May 2010
Sony:  Eddie

Description

Print advertisement created by Bauer, United Kingdom for Sony, within the category: Electronics, Technology.

Advertising Agency: Bauer Media, London, UK
Art Director: Duncan Woods
Photographer: Morgan Silk
Photographer's agent: Vue
Hair & Makeup: Amanda Green
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Guest's picture

The expression is nice, the reflection on the glassed says it all, and the brand name-name positioning on the glasses completed through half & half perception is brilliant. This is Awesome.

Guest
john.lighttern's picture

It´s good. Not awesome.

john.lighttern
Activity Score 216
Chiat
Lüerzers's picture

I´ve heard he´s on Twitter. People was trying to find out if it´s the real one or no.

But it seems that an official letter by BBH London confirms it.

From day to night, twitter has become something so much more meaningful.

Lüerzers
Activity Score 108
Archive Magazine |

------------
Don't let it go to your head.
L.A.O.S - www.luerzersarchive.net

Guest's picture

Sorry but how is Sir. Hegarty?

Guest
elnietodeNicho's picture

The H in BBH.

elnietodeNicho
Activity Score 361
Copywriter at euro rscg beker
jay_ad_dictate's picture

Awesome!!!

jay_ad_dictate
Activity Score 81
Copywriter |

Zoooooooooooooooom..............................*thapaaak* OWWW!! I cannot pass through walls!!!! Now bring that person who says this world is an illusion!! :X :P

jackmancer2017's picture

Very minimal ;p

jackmancer2017
Guest's picture

sky germany did the same thing.

Guest
Guest's picture

Possibly the most subtle logo placement I've ever seen.

Guest
MindDrift's picture

I don't get these ads? What's the big idea?

MindDrift
Activity Score 1168
Graphic Designer
Guest's picture

They should've pulled the sony logo a little bit further into the picture

Guest
Guest's picture

It does seem to just say "We make 3-D television sets."

Guest
AdsofChina's picture

I hope one day we will look back and say "did we really wear those ridiculous glasses to watch TV?"

3DTV without specs that's what to hold out for...

AdsofChina
Activity Score 99
Marketing Manager at 23red |

Ads of China // 中国广告
http://adsofchina.wordpress.com

Guest's picture

The photography is pretty bad.

Guest
Guest's picture

3D tv with glasses will be a flop, just like these ads. Why would you want to highlight the worst part about current 3D technology?

Guest
Guest's picture

very true!

they are spending loads on money people clearly don't adopt

Guest
cozz20_1's picture

this is so...incredibly...boring.

cozz20_1
Activity Score 87
Art Director at Leo Burnett U.S.A
TSD Agency's picture

great branding!!!

TSD Agency
Activity Score 745
Chief Creative Officer at Tough Slate Design, Kyiv, Ukraine |

https://toughslatedesign.com/

Ahmed Bahaa's picture

nothing to say, raising my hat..

Ahmed Bahaa
Activity Score 408
Art Director at Saatchi & Saatchi |

Ahmed Bahaa
http://behance.net/bahaa

Migzter13's picture

nice picture

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Muh's picture

It has already been made many times

Muh
Activity Score 95
Art Director at art director |

http://www.flickr.com/photos/sermikh/

Guest's picture

Where's the creative part.

Guest
riyelam's picture

I think a small branding part should be there with tag line like "watch life like 3d with SONY" otherwise its gets waste for the people who don't know about 3D viewing technology.

riyelam
Activity Score 366
Graphic Designer at Linc Pen & Plastics Limited
Guest's picture

Another big waste of Sony's investment money.

Guest
Guest's picture

I want to know what is what the used photographic technique is the high dynamic range

Guest
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