Don't forget the milk

Agency Network: 
June 2008
Sony:  Don't forget the milk


Print advertisement created by Saatchi & Saatchi, Australia for Sony, within the category: Electronics, Technology.


Sony In-Car Audio Together with Bluetooth presents “Hey Sweetie, Don’t Forget the Milk.” Enmore Rd. Mike & the Mrs Live at the Crossroads. Friday 6.30 pm to 6.33 pm.
Hands free conversations through your sound system.

Advertising Agency: Saatchi & Saatchi Australia
Creative Director: Steve Back
Art Directors / Copywriters: Vince Lagana, Steve Jackson
Illustrators: Ken Taylor, Daymon Greulich
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RoodDood's picture

I have to say reminiscent of the stuff done by aquent recently.

But having said that, it's still a pretty interesting take on the product.

Activity Score 46
andrej dwin's picture

even though the illustration/art direction is extremely good, the movie poster (or whatever this is) idea is too overdone.

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells

Swiss's picture

Good one!

Activity Score 39

stay hapy folks!

dico's picture

Really great art direction but i agree, the idea is not really new.

Activity Score 332
Establecimiento Las Marias - Graphic designer |

daydream's picture

they all look really nice. but this one looks a little too grand theft auto.

Activity Score 21
CreepingFeature's picture

What's the relevance? Just using the movie poster style for style's sake?

Activity Score 244
Copywriter at 7th Level of Consciousness
mlsman5000's picture

They're in the style of concert posters. Because you can chat through your stereo the words of the conversation a billed instead of concert details.

I'm rather jealous of these.

Activity Score 128
Saatchi & Saatchi
sparky's picture

really nice art direction...

Activity Score 454
Copywriter at M&C Saatchi
ssguixi's picture

I digg it cos i live next to this RD...

Activity Score 213
Art Director at Y&R
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