Don't forget the milk

Campaign
Agency Network: 
Published/Aired: 
June 2008
Sony:  Don't forget the milk

Description

Print advertisement created by Saatchi & Saatchi, Australia for Sony, within the category: Electronics, Technology.

Caption

Sony In-Car Audio Together with Bluetooth presents “Hey Sweetie, Don’t Forget the Milk.” Enmore Rd. Mike & the Mrs Live at the Crossroads. Friday 6.30 pm to 6.33 pm.
Hands free conversations through your sound system.

Advertising Agency: Saatchi & Saatchi Australia
Creative Director: Steve Back
Art Directors / Copywriters: Vince Lagana, Steve Jackson
Illustrators: Ken Taylor, Daymon Greulich
Log in to post comments
RoodDood's picture

I have to say reminiscent of the stuff done by aquent recently.

But having said that, it's still a pretty interesting take on the product.

RoodDood
Activity Score 46
andrej dwin's picture

even though the illustration/art direction is extremely good, the movie poster (or whatever this is) idea is too overdone.

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

Swiss's picture

Good one!

Swiss
Activity Score 39

stay hapy folks!
:)

dico's picture

Really great art direction but i agree, the idea is not really new.

http://dgdico.blogspot.com/

dico
Activity Score 332
Establecimiento Las Marias - Graphic designer |

http://dgdico.com.ar/

daydream's picture

they all look really nice. but this one looks a little too grand theft auto.

daydream
Activity Score 21
CreepingFeature's picture

What's the relevance? Just using the movie poster style for style's sake?

CreepingFeature
Activity Score 244
Copywriter at 7th Level of Consciousness
mlsman5000's picture

They're in the style of concert posters. Because you can chat through your stereo the words of the conversation a billed instead of concert details.

I'm rather jealous of these.

mlsman5000
Activity Score 128
Saatchi & Saatchi
sparky's picture

really nice art direction...

sparky
Activity Score 454
Copywriter at M&C Saatchi
ssguixi's picture

I digg it cos i live next to this RD...

ssguixi
Activity Score 213
Art Director at Y&R
Advertisement
Featured Content

Latest Collections

Advertisement