Construction Shadows

Agency Network: 
October 2010
Sony:  Construction Shadows


Print advertisement created by Y&R, Panama for Sony, within the category: Electronics, Technology.


Noise Cancelling Headphones

Advertising Agency: Cerebro Y&R, Panama
Creative Director: Jorge Heilbron
Art Directors: Jorge Muñoz, Alberto Weand Ortiz
Copywriters: Jorge Heilbron, Jorge Tavera
Illustrator / Photographer: Josefina Pro
Digital Retouchers: Raul Pardo, Alberto Weand Ortiz
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rakel's picture

everything works fine... but i think i dont like the pruduct right on top of the model.

Activity Score 250
Photographer at Escuela de Creativos Publicitarios de la Argentina
Ron Burgundy's picture

I like the idea, art direction coulda been more in favor of product

I saw just the shadows at first and though of the Hiroshima People shadows at first...thought the product could cancel out the sound of an A-Bomb... impressive :)

Ron Burgundy
Activity Score 1626
Art Director at Southern California
kulago's picture

Concept wise it is good, maybe find a way to place the product in a good manner...look like a big bubble thing hanging which look not very normal.

Activity Score 101
associate creative
nathalie d's picture


nathalie d
Activity Score 31
Art Director at Beirut
Jon-Paul Mountford's picture

the Hiroshima thing, was the first thought I came to as well.
I find them a little spooky.- ghost's etc..

it's a good concept,
Perhaps had the contrast been turned down a little it would be a little more real world.

Jon-Paul Mountford
Activity Score 890
Photographer |

HellFish's picture

I love it, great concept.

Activity Score 185
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