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ivan's picture

Here is the film for the same campaign: http://adsoftheworld.com/media/tv/roy_awards_the_big_idea

Creative Director at Ads of the World
Guest's picture

Thats great. I take that as a great ad for being a copywriter personally!

justpassingby's picture

i feel really thick, i dont get it. I mean i know what is for but dont get the visual.
how come its typed out and there is a ballpoint pen? this is the first time on AOTW that i dont get an ad.
Sorry Lowe.

Activity Score 1368
ivan's picture

The pen is irrelevant. It's all about the copy. The ad simply tells you that great directors can make a great commercial from any lame idea.

Creative Director at Ads of the World
whitespace's picture

maybe the pen's not irrelevant. a great director who sees a great script should have the decency not to alter it.

or maybe i'm just reading too deep.

Activity Score 1953
Creative Director
adrianapr's picture

Or maybe it's the first meeting with the director... the agency gave him the script and he has his pen on the table. C'mon guys, good directors don't "change" the script, but they sure make it better... it's their job!!!!
Anyway I think it's a gr8 campaign.

I think sometimes in this site we are too critical and we analyze the ads waaaay too much... and the consumer don't. Period.

Activity Score 1254
fractalrene's picture

There is a good idea in here, but the art direction should be revised. The typewriter thing just doesn't work.

Activity Score 1504
adrianapr's picture

It's an icon, the typewriter font for scripts... I think it's iconic, like a symbol, and it is on people's minds. By the way the movie scripts are still written with this font.

Activity Score 1254
Diegosalas's picture


hahaha its greeeeeeat!!

Activity Score 103
gmint7's picture

i get this one..

but there is nothing else than just saying a message in a diferen way.

and for god sake, it's for art directors... make it "artsy"

Activity Score 2673
Art Director at ad grad @ S Francisco |


troop's picture

balls was a killer idea first. Then, it was well directed.
It's because it was a big idea that a famous director accepted to do it.

I really don't like this campaign.

slim's picture

In fact it was a killer segment on the Letterman show first. Then a killer ad idea. Then a killer ad.

Activity Score 1047
justpassingby's picture

now that i got a sort of expanation of this ad, i dont like it.

Activity Score 1368
tantrik_indian's picture

Great ads start can begin with a simple script. It is the core idea that counts. Fluxx directors :P
~~be cool eh!~~

Activity Score 953
Copywriter |

~~this paranoid survived!~~

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