Boat

Campaign
Agency Network: 
Published/Aired: 
April 2008
Sony:  Boat
Sony Print Ad -  Boat

Also From This Campaign 3

Description

Print advertisement created by Euro RSCG, Argentina for Sony, within the category: Gaming.

Advertising Agency: EURO RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Maxi Sanchez, Mariano Duhalde, Pedro Pappalardo, Tony Waissmann
Art Director: Ivan Zimmermann
Copywriter: Rodrigo Raices
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Highest Rated

Arebehn's picture

krautland you are absolutely right.

Arebehn
Activity Score 50
Prolam Young & Rubicam
krautland's picture

this could have been an interesting viral campaign had you added the brand information to the poster itself.
just a little bit more work and it would have been contemporary as opposed to a throwback to 1995.

too bad.

krautland
Activity Score 3212
Art Director at erm... no calls please.
ivancapo's picture

There is a viral campagin:

http://youtube.com/watch?v=-pJg-dCP1VY

ivancapo
Activity Score 88
Art Director
alialli's picture

I like the campaign but brand is just not standing out. Also art needs a lot more dramatization.

alialli
Activity Score 211
Creative Director at Art Director
rambambiro's picture

I don't agree, because I think the art of this ad is trying to show realism instead of dramatism. I really like the campaign.

rambambiro
Activity Score 57
Art Director
step 1 step 2's picture

Should pseudo-critics just shut up?

step 1 step 2
Activity Score 38
Singapore
Arebehn's picture

krautland you are absolutely right.

Arebehn
Activity Score 50
Prolam Young & Rubicam
Mc Cain's picture

I think it's a solid campaing.

Good work guys!

Mc Cain
Activity Score 29
redactor
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