Autocinema

Agency Network: 
Published/Aired: 
August 2009
Sony:  Autocinema
Sony Print Ad -  Autocinema

Description

Print advertisement created by Grey, Ecuador for Sony, within the category: Electronics, Technology.

Caption

In-car DVD.

Advertising Agency: Maruri Grey Ecuador
Creative Directors: Jorge Cruz, fernando franco
Art Director: Cristián Mora
Illustrator: El Greco
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Guest's picture

ME PARECE MUY BUENO!!!
PERO PORQUE DUPLICARON LOS CARROS???

Guest
silvi's picture

Que alguien me explique el sentido de usar autos tan viejos siendo el producto tan de vanguardia.

silvi
Activity Score 4134
Copywriter
Guest's picture

Son autos modificados... ese es el target.

Guest
Guest's picture

hola SILVI lo que pasa es que tu mamá está trepada en un carro, por eso los carros son así de viejos :D

Guest
picopalqlea's picture

los autos no son modelo viejos, es solo q el arte es como el ojete...

picopalqlea
Activity Score 973
Ad_Man's picture

No creo que sean autos viejos sino clásicos o deportivos.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture

awesome

Guest
Guest's picture

no son autos viejos, al contrario... es sólo que el look es un poco sucio, el arte pudo mantener una linea de oscuridad sin ensuciar los autos.
la idea me gusta mucho.

Mat.

Guest
Guest's picture

No tiene sentido, como todo lo que hacen!!!!

Guest
Guest's picture

Hey basta de comentarios con tanta mala Fe (picados), la estamos cagando como país.

Guest
Guest's picture

Just an ad

Guest
Guest's picture

NO SON COHCES VIEJOS, ES UN ARTE MUY FEO!!!!

Guest
Guest's picture

al contrario la ejecucion esta bien, la idea es mala.

Guest
Guest's picture

So these are bunch of lonely people that needs to sit in a car to watch a dvd with other lonely people. I don't see the benefit.

Guest
Guest's picture

que buena palabra ojete, hacia tiempo que no la ecuchaba.

Guest
picopalqlea's picture

hehehehe........ ojete....

picopalqlea
Activity Score 973
Guest's picture

ecuatorianos el buen gusto el buen gusto donde lo dejaron? so n una ofensa a la dirección de arte y al concepto.

Guest
Guest's picture

no tiene ningun sentido, como todo lo que hacen estos tipos

Guest
S3bas's picture

Hey basta de comentarios con tanta pica

S3bas
Activity Score 9
Guest's picture

Trying to show a drive thru movie without the screen to express it's in the car is a tough pitch when the target audience hasn't seen a drive thru theatre in over 20 years, if ever in their life time. It's hard to understand what is going on in this ad without staring at it long enough and asking the question, "Huh?"

It's not a terrible idea, just poorly executed in my opinion.

Guest
Guest's picture

Not to mention that all of these classic cars make this look more like a junk yard than a drive-in theatre.

Guest
DarkSide's picture

Its an ok idea, not bad.

The art could be a little better, I think that the principal focus of the ad should be the missing screen, not the cars.

The way it was done, puts too much attention on the cars, the car models also are too "different".
People should look at the empty space not to the cars. The cars look a little "hot wheels" Are those scale models?

DarkSide
Activity Score 1060
Other
Guest's picture

bad photoshop skills.

Guest
tirthomitro's picture

hey, boring stiff, man!

tirthomitro
Activity Score 2724
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

first thought: Junkyard
second: BMW Mini

than I spotted the left corner ...

Guest
Blake HB's picture

That was my exact train of thought.

Blake HB
Activity Score 5
University of Florida
Wordnerd's picture

good

Wordnerd
Activity Score 6620
Copywriter
Guest's picture

Two Shelby Mustang GT 500 (Eleanor) at one Place??? Are you kinding me?

OK this are model cars but way to much.

Guest
just write's picture

Just an ad

just write
Activity Score 649
Copywriter at Banyantree communications
Chori Arg's picture

basic.

Chori Arg
Activity Score 173
Art Director at Ponce Buenos Aires. Escuela Superior de Creativos Publicitarios
S3bas's picture

Me gusta el aviso, felicitaciones.

S3bas
Activity Score 9
Guest's picture

idea without concept

Guest
Guest's picture

miniatures, what the hell!!!

Guest
Guest's picture

I thought it was a junkyard and I'm old enough to have seen a drive in.

Guest
Javier Ramírez's picture

La idea me parece interesante pero creo que el arte no le hace justicia.

Javier Ramírez
Activity Score 1237
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

adaddiction's picture

Great idea...ruined by a horrible execution.

adaddiction
Activity Score 38
jorj's picture

uninteresting

jorj
Activity Score 630
Art Director at Senior Art Director
Guest's picture

Vamos ecuatorianos, Yo se que pueden sacar mejores cosas. Esto no es un ejemplo de la publicidad ecuatoriana, he visto cosas mucho mejores

Guest
Guest's picture

Vamos q el gran condor otra ves se acerca y no se diga Cannes alla vamos giles!

Guest
johnromero's picture

Tengo 30 años y nunca he sabido de autocinemas en Ecuador. Epic fail por ese lado.
Por otro lado, cierto target sabe lo que es un autocinema gracias a series, películas, etc (no todo el mundo en mi país tenia tvcable o internet en casita).

Pero por otro lado, y siendo fanático de juegos como FALLOUT 3, me gusta el tiro "retro" que le quisieron poner a los clásicos "carros tuneados".
En fin, a mi parecer está un poco oscura. Algo de lightroom en este arte final y listo.

Oh si, tambien soy ecuatoriano.

---

I have 30 yrs old and i never knew of autocinemas in Ecuador. Epic fail in that fact.
In other part, certain target knows what is an autocinema thanks to sitcoms, movies, etc. (anyway, not all of people of my country had cable tv or internet at home at past times).

In another side, and being a sick fan of games like FALLOUT 3, i liked a lot the "retro" style they decided to put on "tuned" classic cars.
Well, it's a little dark to my criteria. Some lightroom on this final art and it will be ready.

Oh yes, i'm ecuadorian too.

johnromero
Activity Score 114
Art Director at http://www.etorrespublicidad.com/ |

No hay tiempo to lose!

54NN's picture

en esta pagina se puede ver q la gente está lista para ser jurado hasta en CANNESS en especial mis compatriotas...........

Vamo s>Ecuador dejen de hablar huevadas TRABAJEMOS !!!!

54NN
Activity Score 115

54NN

johnromero's picture

Wow qué aportación al arte expuesto.
Hablando de webadas..

johnromero
Activity Score 114
Art Director at http://www.etorrespublicidad.com/ |

No hay tiempo to lose!

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