Description
Print advertisement created by TBWA, Germany for Sony, within the category: Gaming.
Advertising Agency: TBWA \ Berlin, Germany
Creative Directors: Philip Borchardt, Dirk Henkelmann
Art Director: Jaime Mandelbaum
Copywriter: Emiliano Trierveiler
Creative Directors: Philip Borchardt, Dirk Henkelmann
Art Director: Jaime Mandelbaum
Copywriter: Emiliano Trierveiler
May 09, 2008 - 8:04cullers
I've disliked a lot of the other ps3 work I've seen on this site, this is some good stuff. Good placement, good insight. Good understanding of the gamer mindset, you can't own all the awesome cars and bikes you want to own, but you can buy the game and play with all these. Wheee!
SCAD
May 09, 2008 - 13:44Ad_Man
DONE for Forza Motorsport in Mexico.
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
May 09, 2008 - 14:46B2B
Done for Mini, Mattel, and others. Research is integral to creative.
Copywriter
May 10, 2008 - 8:45bottleHeD
??
How many of the TG would actually be reading the Used Cars section with ebough attention to catch these?
Art Director at OgilvyOne
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