Driving while being tired is very dangerous. Sommiercenter wanted to raise awareness about this issue by urging drivers to find a place they can rest so they can drive once again in optimal conditions. The ads metaphorize the feeling of sleep driving, a very dangerous thing to do because it takes our focus from the most important thing in front of us: the road.
Print advertisement created by McCann, Argentina for Sommiercenter, within the category: Retail Services.
Chief Creative Officer: Martin Mercado
Executive Creative Directors: Diego Tuya, Dario Rial
Creative Directors: Nicolás Ochoa, Nicolas Massimino
Art Director: Pablo Cominetti
Copywriter: Juan Ignacio Goldsztein
Account Director: Agustin Coste
Producer: Agustín Borgognoni