Mallet

Campaign
Agency Network: 
Published/Aired: 
April 2008
Sominex:  Mallet

Description

Print advertisement created by Publicis, United States for Sominex, within the category: Pharmaceutical.

Advertising Agency: Publicis Mid America, Dallas
Executive Creative Director: Shon Rathbone
Group Creative Director: Eric Moncaleano
Creative Director / Writer: Steve Grimes
Associate Creative Director / Art Director: Dolph Kawalec
Photographer: John Parker
Illustrator: Clive Biley (Retouching and 3D)
Print Producer: Brad Robinson
PrePress: Schawk
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CrossEyedSnake's picture

So do you wake up with a headache? This wasn't well thought out now, Was it?

CrossEyedSnake
Activity Score 28
Art Director
mikelite's picture

three bad visual puns that make me think sominex is for Looney Tunes characters.

http://mikelightman.com/blog

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

Howard Roark's picture

Actually I love them. I think is a very different way to advertise in this category of products where the ads themselves could put you to sleep. This is a fun, fresh take on the issue. I also think we all should stop behaving and tawking like those mediocre-Im-gonna-lose-my-job-scared-shitless-brand managers...after all this should be a creative forum..Yes one might wake up with a headache...but I ask...¿do you really think a HAMMER/FYING PAN / BOXING GLOVE will pop up out of the box of sleeping pills?? or do you really just dont get the visual metaphore...(that this pills will knock you out) ah! I know... you were being sarcastic!!! oh poor me. sorry. hahaha.

cheers.

www.garciarobles.net

Howard Roark
Rog's picture

Tell me boys, how DOES Scratchy keeps reappearing in the next episode?

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

shahid.h's picture

poor thought.

shahid.h
Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
Alistair C.'s picture

ok, so you fall asleep quickly, like hit by a hammer; i get that and it's funny. in a cartoon. but in real life you also wake up with a headache, as if you were sedated. this tells me this drug is not good for me.

Alistair C.
Activity Score 692
Copywriter
mikepants2005's picture

What a load of shit! This campaign reads to me like the product gives you a thumping headache. Why would I want that when I can drink 15 pints and snort 5 grams of coke!

mikepants2005
Activity Score 504
Copywriter
Tripioso's picture

Come on guys. It knocks you out.

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

biabitch's picture

i like it. simple. funny.

biabitch
Activity Score 298
saatchi
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