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Encourages multitasking, 4

Campaign
Agency Network: 
Published/Aired: 
September 2011
Solgar:  Encourages multitasking, 4

Description

Print advertisement created by DDB, Greece for Solgar, within the category: Pharmaceutical.

Caption

Encourages multitasking

Advertising Agency: DDB Athens, Greece
Creative Directors: Aleka Papadia, Ioannis Neilas
Art Director: Marili Tomi
Copywriter: Giorgos Giannakeas
Illustrators: Marios Theologis, Dimitra Papadimitriou
Photographer: Harris Sfakianakis
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Highest Rated

dmclink's picture

I don't think the idea is to connect activities but to show people that they do not have to give up the things they love or the things they need to do hence the idea Multitasking...have the energy or health to do it ALL.

dmclink
Activity Score 12
Administrative
NicoCiego's picture

Ideas for this campaign is almost limitless.
A fun art direction for sure. :)

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
MadManNYC's picture

Clever. Global.

MadManNYC
Activity Score 109
Creative Director
Kwaku The Cowboy's picture

Really, almost limitless.

Kwaku The Cowboy
Activity Score 71
Copywriter at NBG Roman Advertising
atb2005's picture

The stupidest multivitamin campaign I've seen.

atb2005
Activity Score 13557
robertfpeterson's picture

Love the art direction but the idea is lost on many of these. there needs to be a connection between the two activities the only one I saw was the hammer and the forearm exerciser.

robertfpeterson
Activity Score 98
Copywriter at Research Analyst or as far from creative advertising as possible yet intriguingly close as well
kleenex's picture

That I will agree with.

kleenex
Activity Score 58667
Web Designer/Developer
adgoodie's picture

I think the line could be better. Which is ironic cuz I went to DDB Athens and asked them if they were hiring, and they told me there's no work for English copywriters - only Greek. After seeing this campaign, maybe they should rethink that.

adgoodie
Activity Score 196
Copywriter
andylefty's picture

Cool art direction.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Alexisg's picture

Straight from 80s

Alexisg
Activity Score 25
Creative Director
killazol1's picture

nice try but... no.

killazol1
Activity Score 354
dmclink's picture

I don't think the idea is to connect activities but to show people that they do not have to give up the things they love or the things they need to do hence the idea Multitasking...have the energy or health to do it ALL.

dmclink
Activity Score 12
Administrative
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