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the_ashlands's picture

maybe you never had these as a child...but kids collect a nubmer of each type of soldier and then play war. having a bunch of marching soldiers isnt a stretch in my eye.

i agree the car one is nice as well.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

Ney Frances's picture

nice concept, nice insight, but the layout is to forced! conclusion: like it!

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

the_ashlands's picture

why would you say this looks forced? its just some toys marching along the floor, i'd say thats a very common thing for little boys to imagine. the only thing that looks 'off' would be that the table leg is behind them, implying that they just marched thru it??

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

Ney Frances's picture

cause they are all the same toy!!! maybe a bunch of GI Joes would look better! In the other hand the car´s one is perfect!

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

the_ashlands's picture

maybe you never had these as a child...but kids collect a nubmer of each type of soldier and then play war. having a bunch of marching soldiers isnt a stretch in my eye.

i agree the car one is nice as well.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

Tero Ylitalo's picture

"If you don't vacuum the dust, your kids will." -- I'd say, why bother to clean up in that case? :p

"Pastes like shit."

Tero Ylitalo
Activity Score 628
Planner at Zeeland
Zuco's picture

Its just a bad translation. You got the idea didnt you?

Zuco
Activity Score 56
Art Director
PaulyG_fill in the blank's picture

I get the idea, and I actually like it. I love the art direction. The line is no good though - doesn't convey properly what they are trying to say. Your kids aren't vacuuming up the dust, they're playing in it. Big difference.

PaulyG_fill in ...
Activity Score 1148
Copywriter
kobz's picture

Well, the idea is that they do vacuum the dusts with their little noses, thats why. They breathe the dust.

kobz
Activity Score 4
Creative Director
PaulyG_fill in the blank's picture

aaaaaaahhh. I see. that's much better, ha.

PaulyG_fill in ...
Activity Score 1148
Copywriter
bubblestheclownfish's picture

Better line - "If you don't deal with the dust, your kids will". Intimating it's a responsibility as well. Having to vacuum it is implied by the brand, since your kids aren't vaccuming it as pointed out.

bubblestheclownfish
Activity Score 614
Creative Director
sold's picture

WELL DONE!!!!!!

sold
Activity Score 3379
Copywriter
NomadDCLXVI's picture

I like this concept and insight very much! And the art direction is very fine! Kids just love to play on the floor.

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

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