Beach

Campaign
Agency Network: 
Published/Aired: 
April 2009
Solar:  Beach

Description

Print advertisement created by McCann, Poland for Solar, within the category: Health.

Advertising Agency: McCann Erickson Polska, Warsaw, Poland
Creative Director: Teresa Biernacka
Art Director / Copywriters: Iza Przepiorska-Kotlinska, Lukasz Kotlinski
Account Supervisor: Anna Stawska
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Guest's picture

Although I like the illustration, I'm tired of seeing this type of concepts. Frogs who'll work for food because of a insecticide, sugar cubes looking for a new job because of a sugar-free Fanta, and now a Sun who became jobless because of a sun tan oil. This technique is getting old.

Guest
sirvan's picture

Agreed. But the AD is quite nice. Almost saves it.

sirvan
Activity Score 29856

+++

"I love some things, and don't love some other things."

theanc's picture

I agree with both of you.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

NastyJester's picture

Yup, the concept is as tired and boring as the old "There are easier/cheaper/faster ways to XYZ" campaigns that still continue to plague the advertising world.

NastyJester
Activity Score 740
Copywriter
叶颢's picture

邮寄太阳,非常好的IDEA,表现也很轻松,喜欢。

叶颢
Activity Score 168
AD
Guest's picture

你弄错了吧
这是说有了太阳能太阳可以休息了
不过在这个网站上看见中文还真亲切啊

Guest
Guest's picture

you're so right.

Guest
Guest's picture

因为太阳能太阳可以享受假期
不是邮寄太阳

Guest
Guest's picture

原来是是欧莱雅防晒让太阳可惜休息啊

Guest
Guest's picture

儿童防晒霜

Guest
Guest's picture

really, it's so done. phew!!!

Guest
geraldanith's picture

Elementary school stuff!

geraldanith
Activity Score 97
Art Director
Guest's picture

I like it. I think it"s fresh.

Guest
corndogfuneral's picture

Seems like a strategy. Where's the ad?

corndogfuneral
Activity Score 1053
Art Director
Guest's picture

Fresh? I'm not sure.
But it's nice nd simply. That's good.

Guest
Guest's picture

Good ad. It's not a revolution, but this blog isn't a Center of Experimental Ads.

Guest
Guest's picture

good execution...no gr8 idea.

Guest
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