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Agency Network: 
Published/Aired: 
May 2011
Sojourner Family Peace Center:  Fists, 1

Description

To curb a startling increase in domestic violence in the greater Milwaukee area, Cramer-Krasselt has developed a powerful new pro bono campaign for shelter and advocacy organization Sojourner Family Peace Center, urging victims to get help – before it’s too late.

Print advertisement created by Cramer-Krasselt, United States for Sojourner Family Peace Center, within the category: Public Interest, NGO.

Caption

The longer you wait, the deadlier abuse gets.

Advertising Agency: Cramer-Krasselt, Milwaukee, USA
Creative Director: Chris Buhrman
Art Director: Dan Koel
Copywriter: Greg King
Photographer: Curtis Johnson
Executive Creative Director: Chris Jacobs
Art Buyer: Karen Kirsch
Print Producer: Kelli Buchholz
Retoucher: Brad Palm
Account Executive: Tanya Pinsoneault
Project Manager: Tara Swartz
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Church Money's picture

Whoa whoa wow this is bad. Hands in the air if you think someone sketched this grenade-hand and then built the whole campaign around it!

A forced visual that does nothing to evoke the sympathy needed to make your claim about abuse.

Church Money
Activity Score 76
Art Director
bknowlden's picture

Spend more time making ads then you do critiquing them and we'll all be just fine.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

andylefty's picture

I like the simple symbols.
I'm not sure if it tells me anything new about abuse.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
atb2005's picture

I agree with Church Money. The campaign looks pretty sterile. Also, I am tired of seeing bombs, grenades, fists, etc used as visual metaphors for abuse, violence, etc. When I saw this one, I immediately thought of Diesel's fist bottle ->
http://3.bp.blogspot.com/_MAEXNH0nVoU/TBFMOaKGaBI/AAAAAAAAE7Q/8KZlbsI7...

atb2005
Activity Score 13557
Taylormade's picture

The longer you spray yourself with Diesel Cologne, the deadlier your aroma gets.

Taylormade
Activity Score 408
bhuvneshwar.chd's picture

massage announced.

good art work. like it.

thumbs up.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

salvarredy's picture

I liked !

salvarredy
Activity Score 354
Photographer at Juan Salvarredy Photographer / Aloha Photo School |

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

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