Also From This Campaign 3
Description
To curb a startling increase in domestic violence in the greater Milwaukee area, Cramer-Krasselt has developed a powerful new pro bono campaign for shelter and advocacy organization Sojourner Family Peace Center, urging victims to get help – before it’s too late.
Print advertisement created by Cramer-Krasselt, United States for Sojourner Family Peace Center, within the category: Public Interest, NGO.
The longer you wait, the deadlier abuse gets.
Creative Director: Chris Buhrman
Art Director: Dan Koel
Copywriter: Greg King
Photographer: Curtis Johnson
Executive Creative Director: Chris Jacobs
Art Buyer: Karen Kirsch
Print Producer: Kelli Buchholz
Retoucher: Brad Palm
Account Executive: Tanya Pinsoneault
Project Manager: Tara Swartz
Whoa whoa wow this is bad. Hands in the air if you think someone sketched this grenade-hand and then built the whole campaign around it!
A forced visual that does nothing to evoke the sympathy needed to make your claim about abuse.
Spend more time making ads then you do critiquing them and we'll all be just fine.
--
brandon
I like the simple symbols.
I'm not sure if it tells me anything new about abuse.
I agree with Church Money. The campaign looks pretty sterile. Also, I am tired of seeing bombs, grenades, fists, etc used as visual metaphors for abuse, violence, etc. When I saw this one, I immediately thought of Diesel's fist bottle ->
http://3.bp.blogspot.com/_MAEXNH0nVoU/TBFMOaKGaBI/AAAAAAAAE7Q/8KZlbsI7...
The longer you spray yourself with Diesel Cologne, the deadlier your aroma gets.
massage announced.
good art work. like it.
thumbs up.
"If you are irritated by every rub, how will you be polished?"
— Rumi
I liked !
SALVA.
www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain
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