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Head, 1

Campaign
Agency Network: 
Published/Aired: 
April 2009
Soho:  Head, 1
Soho Print Ad -  Head, 1

Also From This Campaign 2

Description

Photographer: www.svengermann.ch

Print advertisement created by BBDO, Switzerland for Soho, within the category: Retail Services.

Advertising Agency: Wirz/BBDO, Switzerland
Creative Director: Matthias Freuler
Art Directors: Kim Sokola, Rahel Boesinger
Retoucher: Daniel Bracher
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Highest Rated

Guest's picture

guys can see mre than that then what dose that mean.

Guest
Guest's picture

Those who think these are exaggerated should quit Advertising and follow a career in Medicine.

Guest
NastyJester's picture

Of course they're exaggerated, you fucking moron, that's the whole point of the ad. But I actually like the thought that these shoes will make you feel 1,000 feet tall. I even like the execution. I'm not so keen on the same idea being used twice, but I can overlook that.

The only thing I don't really like is your assumption that all those who differ with you shouldn't be in advertising. Especially as your point about exaggeration is so obviously fucking redundant. I like it, but it IS an exaggeration. Now go pick up a stethoscope.

NastyJester
Activity Score 740
Copywriter
Guest's picture

dude, iam sure that you're not from advertising so, shut the fuck up!!

Guest
NastyJester's picture

Just don't. No, really... just don't. You've already proved you're an utter embarrassment, so we don't really need your youtube style comments to drive the point home. I mean, are you a complete moron? Or are you just exaggerating?

NastyJester
Activity Score 740
Copywriter
Gualcor's picture

People, the ad is just a joke. Watch it, laugh or cry and that's it.

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Guest's picture

Boring. Just boring.

Guest
Guest's picture

wow, you are really stupid! *lol*

Guest
Guest's picture

and you must be either Kim or Rahel......why so defensive?

Guest
Guest's picture

I think, your previous speaker is right.

Guest
Guest's picture

yea now stfu.

Guest
virgosam14's picture

YOU SHUT THE F* UP .. AMATEUR .. I LIKE

virgosam14
Activity Score 34
creative director |

Sameh Haggag

Adaddicted's picture

You better fight with a person who has an identity!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

battlefield's picture

LOL

battlefield
Activity Score 49
Copywriter
Guest's picture

It's very old school conceptually. I don't necessarily dig it but its because I think it's trying too hard. Just the same it gets the point across. Executionally I think it is missing a tagline next to the shoe... The identity sucks altogether too and no matter what you say it is part of the ad itself.

Guest
Guest's picture

I totally agree with the above comment.

Advertising is not just about exaggeration. Exagerration should make some sense. This is crap.

Guest
Guest's picture

ahhh. now I understand:

"shoes for girls with an ugly haircut"

Guest
Guest's picture

I think I would like these better if they were explicitly targeting short women who could use a couple inches of added height. There is something missing.

Guest
Guest's picture

All this is funny, even the ad, i like it.

www.escribiendoconsilencio.blogspot.com

Guest
theanc's picture

The idea is not new. The means to it either. And the execution is just ok.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

Mantufayo's picture

Its 80s again

Mantufayo
Activity Score 580
Creative Director
Guest's picture

Sounds like some of you folks need to get laid. So let's all go grab a pint and a girl or a guy and forget about it.

Jeeze.

Guest
Guest's picture

DONE. DONE. DONE.

Guest
Guest's picture

Instant exageration. It would have much been better if the campaign was made for a cereal or nutrition bar and showed kids heads.

Guest
Guest's picture

The degree of exaggeration detracts from the silly 'charm' of it.
Just tone the essence of the idea down a tad.
Hair/head just above street cafe umbrellas... commuter crowd... etc

Guest
ginu's picture

this looks good(photoshop) than the others.....

ginu
Activity Score 140
Web Designer/Developer at chennai
Guest's picture

k...c...u...f...only

Guest
Guest's picture

I just can't understand why people use so many cuss words here. Is this a battlefield?

Why so abusive, guys?

Guest
Guest's picture

Somebody mentioned that it´s trying to hard. I disagree with that: it doesnt try at all. It´s completely boring and dull.

Guest
premc's picture

good one ! 6/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

TRICKY's picture

i wish her head was up high looking up not down

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

well...my question would be, do all woman want necessarily be taller wearing high heels?
if yes then the ad works.
But I think there are plenty of other reason to wear high heels as a woman.
So a different approach which works both ways would have been more appropriate and
less predictable.

Guest
Guest's picture

Alright,
1- Wrong positioning you would like to advertise here ... "We make you ####ing tall".
2- Wrong imagery, a human is so smaller than that beside clouds.
3- Wrong Insight (If there's any), could work for Nike air (with a so different execution though).
4- Please show us ideas that sell, not jokes.

Guest
Guest's picture

You remind me of someone.
Creative? No.
A client.

Guest
sneakyhands's picture

it's on the good side of just decent. i give it about half a giggle. however, i am now thinking about tall swiss girls, and there ain't nothin' wrong with that.

sneakyhands
Activity Score 1857
Copywriter
Guest's picture

Esta muy bien, es algo nuevo!! GOOD!!

Guest
Guest's picture

as per the ad, when this heels were worned by the ladys they can see the sky but guys can see more than that.

Guest
Guest's picture

execution is pathetic. Visible sun rays at that height above the clouds??? And the lens glare? Looks like an academic exercise.

Guest
Guest's picture

nope, nope, nope, there's no idea! seriously, first thought.

Guest
Guest's picture

guys can see mre than that then what dose that mean.

Guest
Guest's picture

girls ware high heels and boys have bad hair cuts. duh

Guest
Guest's picture

a good ad for sun block

Guest
LucasPS's picture

Too much, elegance lost... no brand comunication...
Stupid exageration...

LucasPS
Activity Score 523
Copywriter at Bureau Creativo |

Todos somos ignorantes, pero no todos ignoramos lo mismo.

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