Wipe The Stereotype - Play Sports

Agency Network: 
March 2019
Softweave Towels: Wipe The Stereotype - Play Sports


For decades, the society has imposed stereotypes on women. Considering them as the 'weaker sex', objectifying them and constantly derogating their abilities. How often have we heard comments being passed when a woman drives on the road? Judgmental glances when she's a single mother raising a child? Scoffs when she climbs up the corporate ladder and doubts when she supports her entire family?

Picking up from this deep-seated subject, we, at Pixel Fox Studios, decided to create a simple and effective campaign with Softweave Towels for International Women's Day.

The basic purpose of a towel being wiping, we related it to #WipeTheStereotype. It's actually so simple to wipe away a shouldn't to should, a can't to can, but difficult to implement it. But here's a stepping stone.

Print advertisement created by Pixel Fox Studios, India for Softweave Towels, within the category: House, Garden.

Advertising Agency: Pixel Fox Studios, Mumbai, India
Creative Directors: Amit Damani, Krutika Vernekar
Art Director/ Illustrator: Kamakshi Shirodkar, Pooja Awon
Copywriter: Anupama Ahir
Account Executive: Achaiah KP
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