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Agency Network: 
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April 2019
Softweave Towels: Trees
Softweave Towels Print Ad - Trees

Description

Trees, like water, are the harbingers of life. Showing a towel that's partially soaked in water, with the drenched patch shaped like a tree, we wanted to establish that they are in need to be conserved, sustained and watered more, than cut down. This also entails planting more trees, focusing more on sustainable practices, and caring for nature, just as nature cares for us.

Print advertisement created by Pixel Fox Studios, India for Softweave Towels, within the category: House, Garden.

Caption

Nourish more. Cut down less. #EarthDay

Advertising Agency: Pixel Fox Studios, Mumbai, India
Creative Director: Amit Damani, Krutika Vernekar
Art Director: Kamakshi Shirodkar, Mrunesh Kochrekar
Copywriter: Anupama Ahir
Account Executive: Achaiah KP
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