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Rugby

Campaign
Agency Network: 
Published/Aired: 
January 2009
Softlan:  Rugby
Softlan Print Ad -  Rugby

Also From This Campaign 2

Description

Print advertisement created by Y&R, Malaysia for Softlan, within the category: House, Garden.

Advertising Agency: Y&R, Kuala Lumpur, Malaysia
Creative Directors: Rahul Mathew
Art Directors: Richard Chong, Scott McClelland
Copywriter: Rahul Mathew
Retouching: Magic Cube
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Highest Rated

Guest's picture

haha...love it

Guest
Guest's picture

I love this ad. congratulations

Guest
Guest's picture
Guest
Guest's picture

lolz, man-love..not bad.

Guest
izmild's picture

nICE... I love it! I see this ad with smile...

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

missed my turn's picture

HAahahahahahahahaha

Just power hugging the shit out of him.

missed my turn
Activity Score 426
Guest's picture

yo soy un hombre q practica esos deportes y me voy a convertir en medio gay?
No lo creo!

Guest
Guest's picture

si lo unico en q piensas es en eso probablemente ya seas medio gay. No se trata d que te conviertas en gay si no que la camiseta del otro tipo va a ser taaaan suave q vas a querer estar asi. No tiene nada que ver con sexualidad. no interpretes mal el aviso.

Guest
Guest's picture

LO Q PASA AMIGO ES QUE A UN HOMBRE NO LE INTERESA ESO ( Q LA ROPA ESTE SUAVE O DURA)

LO DE GAY ES UN CHISTE.

EL PRODUCTO ES PARA MUJER, SIENTO QUE NO CONECTA CON EL TARGET.
PARA TRUCHO SI ESTA BIEN!!!

SALUDOS

Guest
Guest's picture

done.

Guest
Guest's picture

Just because your father gives a hug to every soccer player he sees it doesn't mean that the AD has been done...

Guest
Blair Semenoff's picture

I never noticed the hugging till "missed my turn" said it. lol

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
funky_frogii's picture

very good......love this ha ha ha ha

infected by a virus called creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

floydeepurple's picture

this is fantastic. funny, human and insightful.

floydeepurple
Activity Score 349
Copywriter
Guest's picture

nice

Guest
Guest's picture

love no-copy ads

Guest
everartz's picture

i love this ad, there is not headline here... it made even a better ad thou! good work!
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

great work, congratulations!

Guest
woss's picture

Really Funny!

woss
Activity Score 24
Altercatio Srl
joelapompe's picture

I prefer this one :
http://adsoftheworld.com/media/print/comit_r_gional_du_tourisme_paris_...
approximately same kind of idea (I don't say it's the same...)

http://www.joelapompe.net / Facebook : Joelapompe

joelapompe
Activity Score 3929
Guest's picture

so just because 2 ads have rugby players in an amorous situation you think they are the same???? NOT the same product, NOT the same punchline (this one doesn't even have one, NOT the same camera angle. NOT THE SAME!

Guest
Guest's picture

please, have been done how many "n" times!

Guest
slip's picture

It's what its about!

slip
Activity Score 919
designer |

SJB

tsea's picture

hehe... very funny

tsea
Activity Score 123
Other |

tsea

scarfinati's picture

Blair Semenoff never saw it coming...

Hahaha!

scarfinati
Activity Score 843
Art Director
Blair Semenoff's picture

No man I was looking for the discoloration on their uniform, like the wrestling one......than I noticed he's smiling in that one too

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

Gay

Guest
Guest's picture

not done, good.

Guest
CurryJ's picture

different brand, different product category....plus the reason I applaud this work is cos it has shown the product benefit from a very different - yet relevant - point of view

CurryJ
Activity Score 951
Copywriter |

================================================
I think; therefore I am

Guest's picture

Như anh ta đang ôm mẹ anh ấy vậy!!!

Guest
Guest's picture

MUY BUENO EL CONCEPTO JAJAJAJAA

Guest
psalyms's picture

nah bad, but it's got some gay strings attached i guess.

psalyms
Activity Score 116
advertising |

Curiosity is also the mother of invention.
theBUKofPSALMS.

pinkads's picture

LOL :)...

good stuff

pinkads
Activity Score 116
Percept/h advertising |

_______________________
it's all in the head!!!

Guest's picture

love it

Guest
sanidani's picture

i wonder if Georgian Rugby players have seen it? or if they even know that they are in some ad.

sanidani
Activity Score 31
Art Director at Art Director, Key Group
ericndavi's picture

Incredibly funny and unexpected. Love the expression on the player.

ericndavi
Activity Score 161
Creative Director
kai539's picture

for those who said it's been done, please attach the link
please give construtive critiques, otherwise work out your drivels somewhere else
wonderful piece of work

kai539
Activity Score 244
Nanyang Academy of Fine Arts
Guest's picture

haha...love it

Guest
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