Stop the flu, 3

Campaign
Agency Network: 
Published/Aired: 
January 2017
Softis: Stop the flu, 3

Description

From Autumn onwards, it's coming again: 'The Cold Wave'. More than half of all colds are transmitted by sneezing. The small droplets are carriers of countless bacteria and viruses. But you can stop them. Idea: We give Softis' pocket tissues a new mission. We make them a preventive measure against 'The Cold Wave'. For the '2017 Cold Season' a series of motifs have been developed, that strikingly show how quickly a sneeze spreads and how easiliy it can be stopped with a Softis pocket tissue. Giving Softis new relevance to the target group. Thanks to the heroic effort of photographers and animation studio, hundreds of portraits were transformed into caricatures and then into clouds of infection droplets. They show how anyone can be affected - if you are not using Softis pocket tissues.

Print advertisement created by Philipp und Keuntje, Germany for Softis, within the category: Health.

Advertising Agency: Philipp und Keuntje, Hamburg, Germany
Chief Creative Officer: Diether Kerner
Executive Creative Directors: Deneke von Weltzien, Robert Müller
Creative Director: Justin Joshua
Art Directors: Justin Joshua, Moe Qubia
Copywriter: Graham Krige
Graphic Designer: Michel Guss
Project Manager: Michiel Koppejan
Art Buyer: Wiebke Burmeister
Photography: Garrigosa Studio Barcelona
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Highest Rated

halaby87's picture

not bad

halaby87
Activity Score 10512
Other at Health Communications Egypt |

M.Halaby

kleenex's picture

I like the concept.

kleenex
Activity Score 58777
Web Designer/Developer
CrackerJackFlash's picture

I think there's something here, but maybe the flying-snot-faces should have been that of the person that's sneezing, as it's their flu particles that's being shared with the world.

CrackerJackFlash
Activity Score 19604
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

halaby87's picture

not bad

halaby87
Activity Score 10512
Other at Health Communications Egypt |

M.Halaby

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