From Autumn onwards, it's coming again: 'The Cold Wave'. More than half of all colds are transmitted by sneezing. The small droplets are carriers of countless bacteria and viruses. But you can stop them. Idea: We give Softis' pocket tissues a new mission. We make them a preventive measure against 'The Cold Wave'. For the '2017 Cold Season' a series of motifs have been developed, that strikingly show how quickly a sneeze spreads and how easiliy it can be stopped with a Softis pocket tissue. Giving Softis new relevance to the target group. Thanks to the heroic effort of photographers and animation studio, hundreds of portraits were transformed into caricatures and then into clouds of infection droplets. They show how anyone can be affected - if you are not using Softis pocket tissues.
Print advertisement created by Philipp und Keuntje, Germany for Softis, within the category: Health.
Chief Creative Officer: Diether Kerner
Executive Creative Directors: Deneke von Weltzien, Robert Müller
Creative Director: Justin Joshua
Art Directors: Justin Joshua, Moe Qubia
Copywriter: Graham Krige
Graphic Designer: Michel Guss
Project Manager: Michiel Koppejan
Art Buyer: Wiebke Burmeister
Photography: Garrigosa Studio Barcelona