Description
Print advertisement created by King, Finland for Sofia Bank, within the category: Finance.
Wealth. It's about attitude.
Art Director: Anne Rusanen
Copywriter: Mikko Eskelinen
Planner: Tobias Wacker
Graphic Designer: Teemu Kurko
Account Director: Daniel Tuori
Photographer: FLC 415
Cool approach for a bank, with hypercontrast, hyper-reality becomes almost touchable...
Congrats Tobi & team
Good Positioning! It really works...
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
does mere attitude make your rich
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~ Quite obviously, I have gathered no moss ! ~
I feel this one is weaker than the other 2, because it doesn't visually say "wealth is an attitude" - I get the impression it's a poor family playing dress up while the other 2 say, "I could be rich even though I may not look it... 'cos it's all about the attitude."
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