Maspalomas

Campaign
Agency Network: 
Published/Aired: 
November 2009
Sofia Bank:  Maspalomas

Description

Print advertisement created by King, Finland for Sofia Bank, within the category: Finance.

Caption

Wealth. It's about attitude.

Advertising Agency: KING Helsinki, Finland
Art Director: Anne Rusanen
Copywriter: Mikko Eskelinen
Planner: Tobias Wacker
Graphic Designer: Teemu Kurko
Account Director: Daniel Tuori
Photographer: FLC 415
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Highest Rated

Tommy G.'s picture

Maspalomas is a prestige golf in west Africa. Very nice place to travel.

Huge Louisiane look into it.

Many problems with the shadows : everything inside the apartment has some problem with the shadows, even the umbrella outside is sick.
Just set your brush at 10% and paint natural shadows on a new layer and blend it to multiply or color dodge, depending of the levels.
Don't forget to blend everything you want to mix and add a 65% of the same layer at normal mode to invoid problems.

I'm very close to start an 'advertising photoshop school', because I'm really tired to see terrible things.

Tommy G.
Activity Score 895
Graphic Designer at Job seeking
Tommy G.'s picture

Maspalomas is a prestige golf in west Africa. Very nice place to travel.

Huge Louisiane look into it.

Many problems with the shadows : everything inside the apartment has some problem with the shadows, even the umbrella outside is sick.
Just set your brush at 10% and paint natural shadows on a new layer and blend it to multiply or color dodge, depending of the levels.
Don't forget to blend everything you want to mix and add a 65% of the same layer at normal mode to invoid problems.

I'm very close to start an 'advertising photoshop school', because I'm really tired to see terrible things.

Tommy G.
Activity Score 895
Graphic Designer at Job seeking
tripinator@hotmail.com's picture

Dear Tommy, you are the first person to acctualy tired to help good for you to bad for final line, so any ways i agree with him your shadows are wrong, follow his advise and you will improve.
I wish every coment in here wher constructive and not decostructive like the usuall I dont like, or its shit and horrible, say why and try to help, whe are artist not critics people.
check out my blog if you have a chance

http://dstash.blogspot.com/

D.Stasher

tripinator@hotm...
Activity Score 134
Art Director at Green House at Ogilvy & Mathers, Paris / Miami Ad School
oshe's picture

ok, i respect your opinion abput constructive opinnion, but, you really think that you are an artist?

oshe
Activity Score 850
Copywriter |

oshe.pb@hotmail.com

satrianee's picture

It seems it's intentional to show every "rich" material together-yet-separate just like they are collected from their own ads. Perhaps to emphasis the possibility of gathering expensive goodies made attractive by ads.

That's why they don't use photographs I think. Looking like real... but it's just attitude.

I love the whole campaign. I wish there were more of it. (The garage is my favorite)

satrianee
Activity Score 3746
silvi's picture

Xplain please!!!!!!!!

silvi
Activity Score 4170
Copywriter
Guest's picture

can we really call your present state of aesthetics a post-hdr world. please.

Guest
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